Why We Built Mom Bomb (And Why It Had to Be Different)

We didn’t set out to build a bath brand. 
We set out to build a correction.

For every mom who’s been told to “relax” while quietly holding the weight of the world— 
For every woman who’s bought into self-care while being systemically depleted— 
For every founder who refused to sell out just to scale—

Mom Bomb is for you.

We built this brand because we were tired of surface-level solutions. 
Because the world didn’t need another lavender soak. 
It needed a signal embedded in form—a product that gives back by design.

So what is Mom Bomb?

It’s a luxury bath product that looks indulgent— 
but beneath the packaging, 100% of our profits go to helping mothers in crisis.

That’s not a slogan. 
That’s the operating model.

We’ve paid for emergency childcare, housing assistance, groceries, transportation, and more. 
Because when you support Mom Bomb, you’re not just buying a bath. 
You’re supporting a family in freefall.

What makes us different?

- We don’t exist to scale profit. 
- We exist to restore dignity through commerce. 
- Our brand was built using a system called Signal First—a way of doing business that aligns emotional integrity with business structure.

We believe self-care is not selfish. 
But it shouldn’t be shallow. 
Every jar we sell is a product and a message. 
And the message is: 
“We see you. We’ve been you. And we’re changing the rules.”

Why now?

Because we’re heading into another Mother’s Day where brands will flood you with soft pink packaging and one-time discounts— 
but never talk about what it actually costs to be a mother in crisis.

We will.

And we’re not going anywhere.