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Something extraordinary is happening in the world of family wellness—and it's not just a gut feeling. It's real. It’s backed by hard data, serious dollars, and undeniable cultural momentum.
Industry giants and private capital groups—the same folks who advise household names like Procter & Gamble and Unilever—are quietly signaling a profound shift: Motherhood, parenting, and home-centered wellness are entering a decade-long boom.
According to insights from The Growth Signal, a staggering $18 billion market wave is rising fast. What’s fueling it? A new generation of parents demanding more: healthier products, deeper values, and companies they can truly trust.
And it’s not just niche reports. The Global Wellness Institute projects that the overall wellness economy will grow from $5.6 trillion in 2023 to $8.5 trillion by 2027—a surge driven by families prioritizing health, clean living, and emotional well-being at home.
Here’s what that means for all of us:
The future doesn’t belong to companies that take. It belongs to companies that give.
Take a look at what’s happening:
Poppi, a brand of prebiotic sodas, was acquired by PepsiCo for a jaw-dropping $2 billion.
Siete, a family-owned grain-free foods brand, also exited to PepsiCo—for a cool $1 billion.
These brands didn’t just sell products.
They sold connection.
They sold trust.
They stood for something bigger than a SKU number.
In today’s world, emotional alignment is the new brand loyalty.
Awareness around ingredient safety is exploding, too. Public figures like RFK Jr. have put a spotlight on the hidden dangers of toxic chemicals in everyday products. As a result, a recent Consumer Reports survey found that 74% of Americans are now actively seeking "clean" products—free of endocrine disruptors, synthetic fragrances, and harmful additives.
This isn’t a trend. It’s a tectonic shift.
And it’s happening across every aisle: food, skincare, household products, you name it.
At Mom Bomb, we’re not scrambling to catch this wave.
We were built for this moment.
We don’t just offer bath and body products; we serve mothers and their families across every stage of life.
Our products are all-natural, vegan, made in the USA—and infused with love and integrity.
100% of our profits are reinvested into helping families in crisis through our nonprofit arm.
We’ve created a marketing ecosystem that not only grows our mission but amplifies the reach of other value-driven companies through sponsorships and partnerships.
We’re not a single product play. We’re a “Motherboard”—a platform for scaling relief, care, and wellness wherever it’s needed most.
McKinsey’s 2024 Future of Wellness report notes that wellness is no longer considered a luxury. It's a necessity—especially for millennial and Gen Z parents who are fiercely prioritizing mental health, home environments, and toxin-free living.
In a noisy world where "trust" often feels like a marketing buzzword, Mom Bomb exists as the real deal.
We didn’t jump on a trend. We honored a truth.
And now, the world is catching up.
The brands that will thrive in the next decade are the ones that heal, help, and hope—not just sell.
At Mom Bomb, we're not here to ride the wave.
We're here to make the wave.
And we couldn't be more honored to have you with us on this journey toward a cleaner, kinder future.
Behind every Mom Bomb product is a team fueled by care, creativity, and a mission to help moms in crisis. See why real people create real healing.
Six years ago, our very first product — a beautiful $20 box of bath bombs — landed on the shelf at Wegmans.
We were proud. We had poured our hearts into it. But the truth is: it didn’t sell.
We didn’t have the right price, the right product, or the right timing.
But what we did have — and what we still have today — was the right mission:
to help moms feel supported, seen, and restored through every stage of life.
Real Experience That Shaped Our Path:
That early misstep could have been the end of our story. Instead, it became the beginning.
A buyer at Nielsen — someone who saw what we were trying to do — pointed out a white space in the market that no one else had noticed:
high-quality, natural Epsom salts that looked beautiful enough to gift and trustworthy enough to use daily.
Most brands overlooked it.
We built an entire company on it.
Because real self-care isn't about chasing trends. It's about meeting real needs with care, integrity, and heart.
Where We Are Today:
Mom Bomb is now in over 1,500 retail locations nationwide.
More than 20,000 stores have expressed interest in carrying our line.
And through it all, we’ve kept our promise:
100% of profits go to help moms in crisis — providing meals, childcare, housekeeping, and direct support when it’s needed most.
What Sets Us Apart:
We’re not just a self-care brand.
We’re a lifeline, built from real experience, professional expertise, and an unwavering commitment to integrity.
Every bath bomb, every bag of salts, every shower steamer you purchase fuels a system of care — one built to lift up families when they need it most.
Thank You for Being Part of This Story:
You aren’t just buying a product.
You’re joining a movement rooted in real compassion, real trust, and real impact.
From our very first shelf to now — we’re just getting started.
And we’re honored to have you with us.
At Mom Bomb, we believe self-care and caring for others are two sides of the same coin.
Taking care of yourself fills your well. Giving back lets you overflow into the world.
Born From Real Need:
Our founder launched Mom Bomb during a health crisis — recognizing how often moms are left unseen and unsupported.
How Giving Back Fuels True Wellness:
Acts of altruism are linked to greater happiness, reduced depression, and even longer life expectancy. (Source: UC Berkeley Greater Good Science Center, 2020.)
Trust Built Into Every Product:
- Transparent mission: 100% of profits help families in crisis
- Clean, natural, trustworthy ingredients
- Real updates on our nonprofit's impact
Self-care doesn't end with you. It ripples outward. Together, we heal. Together, we rise.
If you're anything like us, your life isn't scheduled into "self-care blocks."
It’s messy. It's loud. And it’s why self-care matters even more.
Real Talk from Real Moms:
Our team runs businesses, raises kids, and fights chronic pain. We live the chaos you do — and we know that real self-care fits into real life.
Experience-Informed Self-Care Tips:
- Two-minute meditation in your parked car
- Late-night bath soak
- Shower steamer during a rushed morning
The Science Backs It Up:
Small daily rituals reduce cortisol and build emotional resilience. (Source: Stanford University Center for Compassion and Altruism Research, 2019.)
Trust You Can Feel:
- Formulated with lived experience
- Made with safe, clean ingredients
- Built to help moms in need
Self-care doesn’t have to be perfect. It just has to be possible.
At Mom Bomb, we’re picky. Not because it’s trendy — because we’ve lived through the consequences of not being picky.
Many of us have faced chronic illness, hormonal imbalances, and fatigue. We spent years trusting "normal" products, only to later find hidden endocrine disruptors and chemicals that worsened our health.
Experience Informs Everything We Make:
Our founder created Mom Bomb products after facing debilitating chronic pain and realizing how difficult it was to find truly clean options.
What We Avoid — and Why:
- No endocrine-disrupting fragrances
- No artificial colorants
- No fillers
The Science Behind It:
Synthetic fragrance chemicals like phthalates have been linked to hormonal disruption. (Source: National Institutes of Health, 2020.)
Built with Trust at Every Step:
- Made in the USA
- Transparent sourcing
- 100% of profits support mothers in crisis
Because you deserve products that love you back.
We live in a world that tells us to go big or go home. But at Mom Bomb, we believe the small things — the seemingly small things — are what actually keep you standing.
When you take 10 minutes for yourself, you’re not being selfish. You’re refilling the well.
The Real-Life Proof:
Our team is built by people who have navigated chronic illness, caregiving, parenthood, business building, and burnout. We've learned — the perfect time for self-care is now, in small, steady moments.
The Science Supports It:
Micro-practices of self-care have been shown to reduce cortisol, support heart health, and boost mental clarity. (Source: American Psychological Association, 2020.)
Why Mom Bomb Exists:
We created our products to turn even a few stolen minutes into restoration — safely, naturally, and with purpose.
Trust You Can Feel:
- Thoughtfully sourced ingredients
- Handmade in the USA
- 100% of profits fund emergency grants for moms in crisis
Small acts. Big impact.
At Mom Bomb, we know firsthand how much a simple bath can do. Because we don't just make bath products — we live what we sell.
Our team is made up of moms, caregivers, and chronic pain warriors who have seen how stress, pain, and emotional overload can weigh you down. We built Mom Bomb products to be more than a luxury. They're a lifeline — a small, everyday act of reclaiming peace in a chaotic world.
The Science Behind It:
Epsom salt baths have been studied for their ability to ease muscle soreness, promote circulation, and even boost magnesium levels through skin absorption. Magnesium is essential for nerve function, mood regulation, and muscle recovery — and most Americans are chronically low on it. (Source: National Institutes of Health.)
Our Personal Experience:
Many of us on the Mom Bomb team live with chronic pain, autoimmune disorders, or the stress of raising families while juggling everything else. We don't just recommend baths because they’re soothing — we recommend them because they’ve helped us sleep better, manage pain flare-ups, and find moments of true emotional relief.
A Bath Can Heal Your Spirit Too:
Water holds emotion. Soaking isn't just physical — it's emotional. It's a time to breathe, to dream, and to let your nervous system recalibrate.
Trust Matters:
- Handmade in the USA
- No endocrine-disrupting fragrances
- Every purchase helps a mom in crisis
You're not just buying a bath bomb. You're participating in a system of care.
At Mom Bomb, we know firsthand how much a simple bath can do. Because we don't just make bath products — we live what we sell.
Our team is made up of moms, caregivers, and chronic pain warriors who have seen how stress, pain, and emotional overload can weigh you down. We built Mom Bomb products to be more than a luxury. They're a lifeline — a small, everyday act of reclaiming peace in a chaotic world.
The Science Behind It:
Epsom salt baths have been studied for their ability to ease muscle soreness, promote circulation, and even boost magnesium levels through skin absorption. Magnesium is essential for nerve function, mood regulation, and muscle recovery — and most Americans are chronically low on it. (Source: National Institutes of Health.)
Our Personal Experience:
Many of us on the Mom Bomb team live with chronic pain, autoimmune disorders, or the stress of raising families while juggling everything else. We don't just recommend baths because they’re soothing — we recommend them because they’ve helped us sleep better, manage pain flare-ups, and find moments of true emotional relief.
A Bath Can Heal Your Spirit Too:
Water holds emotion. Soaking isn't just physical — it's emotional. It's a time to breathe, to dream, and to let your nervous system recalibrate.
Trust Matters:
- Handmade in the USA
- No endocrine-disrupting fragrances
- Every purchase helps a mom in crisis
You're not just buying a bath bomb. You're participating in a system of care.
You might've seen the headlines: the FDA is banning synthetic dyes like Red 40, Yellow 5, and Blue 1 from food products by the end of 2026.
That's a big win.
These dyes have been linked to everything from behavioral issues to potential cancer risk. But here's something most people don't know... Those same dyes are still in your bath. If you've used a brightly colored bath bomb or bubble soak lately, chances are you've soaked in the very ingredients the FDA is removing from the food supply.
Your skin is your largest organ. And warm water? It opens your pores-making it easier for anything in the bath to get absorbed into your body. Yet because personal care products are regulated differently than food, these dyes are still allowed in bath products, despite the health concerns.
That's why at Mom Bomb, we don't use FD&C dyes. We never have. We believe that clean, safe products should be the default-not the exception. So the next time you drop something into your tub, ask yourself: If it's not safe to eat... is it really safe to soak in?
You deserve better. And we're here to deliver it.
Most people start a self-care brand because they love wellness.
I started Mom Bomb because I saw something else—literally.
After a car accident several years ago, something in me changed. During a migraine, I began to see the fabric of reality: a colorful, infinite field of moving energy, alive with intention and interaction. It was like a living grid behind the physical world. I didn’t hallucinate. I perceived.
And this isn’t just a migraine effect. I can access this fabric anytime by relaxing my eyes. It's present, constant, and beautiful—and since that accident, it’s become stronger.
Even more surreal? Around the same time, I began speaking in my sleep. Full-blown, vivid conversations that didn’t sound like me—but that my husband could hear and confirm. These moments often felt like they came from an alternate version of reality. I’d wake up exhausted but with a deep knowing of something I couldn’t explain.
I used to think I was alone in this. But recently, I saw a woman on TikTok describe her own post-trauma awakening: her car was struck by lightning, and after that, she saw math and energy fields.
I don’t see numbers. I see motion. Response. Feeling. Structure in the unseen.
And it’s what guides everything I do.
That’s why I created Mom Bomb—a bath and body company with a soul. 100% of our profits help mothers in crisis, because I know that what we can’t see is often the most important.
If you’ve ever experienced something like this—or even if you haven’t—you’re invited into the field.
We’re building something bigger than self-care.
We're building signal.
There’s a reason flowers have become the universal love language of Mother’s Day.
They’re soft. Beautiful. Full of life. They don’t ask for much—just a little water and a place to bloom.
Kind of like moms, right?
If you’re planning to give flowers this year, here are some ways to elevate your Mother’s Day flower bouquet into something she’ll truly remember:
🌸 Pair it with a ritual
Don’t just hand over the bouquet—make a moment of it. Bring her coffee and the flowers in bed. Light a candle. Play music. Let her feel the love.
🌸 Add a sensory gift
Pair your blooms with a bath bomb or salt soak in a matching scent. Lavender bouquet + lavender bath? Heaven. Rose petals + rose oil soak? Iconic.
🌸 Make it personalized
Attach a note with a memory that links to each flower. “This pink tulip reminds me of your garden when I was 5.” “The white lily is for your softness. The yellow rose is for your strength.”
🌸 Choose meaning over cost
It’s not about spending $200 on peonies overnighted from Paris. It’s about saying: “You are beautiful. You matter. I see you blooming.”
And if flowers feel too fleeting, consider pairing them with a Mom Bomb Self-Care Kit—something that lingers after the petals fall.
Because the best gifts are the ones that say, “I know what makes you feel good… and I wanted to give you more of that.”
[Build Your Own Gift Set →]
