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by Heather Roberts April 19, 2025 0 Comments

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We didnât set out to build a bath brand.Â
We set out to build a correction.
For every mom whoâs been told to ârelaxâ while quietly holding the weight of the worldâÂ
For every woman whoâs bought into self-care while being systemically depletedâÂ
For every founder who refused to sell out just to scaleâ
Mom Bomb is for you.
We built this brand because we were tired of surface-level solutions.Â
Because the world didnât need another lavender soak.Â
It needed a signal embedded in formâa product that gives back by design.
Itâs a luxury bath product that looks indulgentâÂ
but beneath the packaging, 100% of our profits go to helping mothers in crisis.
Thatâs not a slogan.Â
Thatâs the operating model.
Weâve paid for emergency childcare, housing assistance, groceries, transportation, and more.Â
Because when you support Mom Bomb, youâre not just buying a bath.Â
Youâre supporting a family in freefall.
- We donât exist to scale profit.Â
- We exist to restore dignity through commerce.Â
- Our brand was built using a system called Signal Firstâa way of doing business that aligns emotional integrity with business structure.
We believe self-care is not selfish.Â
But it shouldnât be shallow.Â
Every jar we sell is a product and a message.Â
And the message is:Â
âWe see you. Weâve been you. And weâre changing the rules.â
Because weâre heading into another Motherâs Day where brands will flood you with soft pink packaging and one-time discountsâÂ
but never talk about what it actually costs to be a mother in crisis.
We will.
And weâre not going anywhere.
by Heather Roberts March 26, 2025 0 Comments
Thereâs a quiet strength in doing something your own way.
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Whether itâs how you care for your kids, how you show up in your work, or how you navigate the moments no one seesâyou might feel like youâre doing it differently. And sometimes⌠like no one quite gets it.
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If thatâs you, this is your reminder:
You might not be off-track. You might just be first.
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At Mom Bomb, we know what that feels like. Weâve built a brand rooted in giving back, in offering clean, comforting self-careâand in supporting moms not just in the good times, but in moments of crisis. That path hasnât always been easy to explain. But we followed it anyway.
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Because deep down, we knew: The quiet way matters. The intentional way works. And the loving way reaches people when they need it most.
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So if youâre walking a path that doesnât look like anyone elseâs⌠keep walking. Your care matters. Your way matters. And we see you.
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With love,
The Mom Bomb Team
by Heather Roberts March 05, 2025 0 Comments
The Runnerâs Recovery Secret No One Talks About
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You get up early, before the house wakes. Or maybe you wait until after bedtime, lacing up in the dark because itâs the only sliver of time that belongs to you. You run because it makes you feel strong. Because it clears your head. Because itâs the one thing thatâs yours in a life that belongs to everyone else.
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But letâs be honest.
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Running also wrecks you.
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Your calves ache when you climb the stairs. You do that stiff-legged shuffle after a long run. Your kids laugh when you groan sitting down. And maybeâjust maybeâyouâve found yourself saying:
"Iâm too old for this."
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No, youâre not. But your recovery routine might be.
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What No One Tells You About Recovery
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You take the time to run. You fuel your body. You stretch (sometimes). But how much time do you actually spend helping your muscles recover?
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Because hereâs the truth: A great run starts with how you end the last one.
Your muscles arenât just soreâtheyâre inflamed. Your body is flooded with stress hormones. If you donât actively recover, youâre running on fumes, setting yourself up for burnout, injury, and that dreaded moment when your body says, "Nope, not today."
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And this is where I need to talk to you about whatâs in your bath.
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The Problem With Your Go-To Recovery Soak
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I know you use Epsom salts. (Of course, you do.) Theyâre a runnerâs best friend. But have you looked at whatâs actually in them?
Dr. Tealâsâyeah, that big brand in every store? Their Epsom salts arenât as natural as you think. Theyâre full of synthetic fragrancesâthe kind linked to endocrine disruption, hormone imbalances, and long-term health effects.
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Which means while youâre soaking to recover, your body is absorbing hormone-disrupting chemicals through your skin.
And I know what youâre thinking:
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"But Iâve been using them for yearsâwhatâs the big deal?"
The big deal is that you deserve better.
You put so much effort into taking care of yourself, eating the right foods, prioritizing your health⌠why are you soaking your muscles in something that works against everything you stand for?
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The Switch That Changes Everything
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When I created Mom Bomb Natural Epsom Salts, I wasnât just thinking about a better bathâI was thinking about you.
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I was thinking about:
â Moms who run hard but also need to recover harder
â Women who donât have time to be exhausted, injured, or burned out
â People who care about what goes in and on their bodies
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Our salts are 100% pureâno fake fragrances, no hormone-disrupting junk, just magnesium sulfate in its most natural form. The way it should be.
Because your recovery matters. Your energy matters. You matter.
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But Letâs Talk About Your Kids for a Second
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You know who your biggest critics are? Your kids.
They notice everything. The way you run. The way you limp around after a long run. The way you say, "Ugh, I need to soak"before collapsing into the bathtub.
What if you asked them what they think about your running?
I bet theyâd say:
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They see the struggle. They see the sacrifice.
But what if they also saw you taking care of yourself the right way?
What if, instead of watching you wince in pain, they watched you recover stronger?
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Your Future Self Will Thank You
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Think about the strongest, happiest version of you. The one whoâs still running years from now. The one who doesnât feel too old for this.
That version of you? Sheâs the one who prioritized recovery.
So, let me ask you:
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Whatâs stopping you from treating your body like it deserves?
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Is it habit? Is it not knowing where to start? Or is it because no one ever told you that the recovery salts youâve been using arenât actually good for you?
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If youâre ready to run stronger, longer, and healthierâthis is your sign.
Ditch the toxins. Switch to Mom Bomb Natural Epsom Salts.
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And the next time your kid watches you come back from a run, maybe theyâll say:
"Mom, you donât even walk funny anymore!"
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And wouldnât that feel good?
âHeather
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by Heather Roberts March 04, 2025 0 Comments
Post-Swim Recovery: Why Every Swimmer Needs an Epsom Salt Soak
Swimming is a low-impact, high-resistance workout that engages multiple muscle groups. Despite its fluid nature, swimmers often experience shoulder tension, joint stiffness, and fatigue due to repetitive strokes and prolonged exertion. A magnesium-rich Epsom salt soak can aid in recovery and enhance mobility.
âď¸ Repetitive Motion & Shoulder Overuse: Swimmers commonly experience rotator cuff tension.
âď¸ Chlorine Exposure: Chemicals in pools can lead to skin irritationâEpsom salts help detoxify.
âď¸ Delayed Recovery in Cold Water Training: Post-swim warm baths aid circulation and recovery.
âď¸ Relieves Muscle Tension â Reduces tightness in the shoulders and legs.
âď¸ Hydrates & Softens Skin â Counteracts the drying effects of chlorinated pools.
âď¸ Promotes Faster Recovery â Helps reduce post-swim soreness and improve flexibility.
Swim strong, recover fast. Get your all-natural Epsom salt soak today!"Â
by Heather Roberts March 04, 2025 0 Comments
Strength training builds muscle by causing microscopic muscle fiber tears, which then rebuild to form stronger tissue. However, without proper recovery, DOMS (Delayed Onset Muscle Soreness) can set in, limiting mobility and performance. Epsom salt baths offer a powerful solution to reduce inflammation and accelerate muscle repair.
âď¸ Enhances Muscle Repair: Magnesium sulfate supports protein synthesis, crucial for muscle healing.
âď¸ Reduces Swelling & Joint Discomfort: Strength training impacts jointsâEpsom salts help ease stiffness.
âď¸ Supports Nervous System Recovery: Muscle contractions and nerve signaling depend on optimal magnesium levels.
Lift harder, recover smarter. Try Mom Bombâs premium recovery soak today!
by Heather Roberts March 04, 2025 0 Comments
Sore Legs After a Ride? Recover Faster with This Trick
Cycling is one of the best full-body cardiovascular workouts, but long rides often lead to quad, hamstring, and calf tightness. Whether you're a road cyclist, a mountain biker, or a spinning enthusiast, post-ride soreness can impact performance if not properly managed. Epsom salt baths offer an easy and effective way to support muscle recovery and prevent stiffness.
Endurance cycling places repeated strain on the lower body, leading to: âď¸ Lactic Acid Buildup â Causes muscle soreness and stiffness
âď¸ Dehydration-Related Cramps â Fluid loss increases susceptibility to muscle tightness
âď¸ Inflammation in Joint Areas â Repetitive motion can create mild swelling in knees and ankles
âď¸ Flushes Out Lactic Acid: A warm soak after a ride helps accelerate toxin elimination.
âď¸ Reduces Inflammation: Magnesium sulfate has natural anti-inflammatory properties.
âď¸ Prevents Post-Ride Cramping: Helps restore mineral balance lost through sweat.
Give your legs the recovery they deserveâshop our clean, natural Epsom salts today!
by Heather Roberts March 04, 2025 0 Comments
Post-Yoga Muscle Relief: Why Epsom Salt Baths Are a Must
Yoga is renowned for its ability to enhance flexibility, reduce stress, and improve strength, but even seasoned practitioners experience muscle soreness after deep stretching or prolonged sessions. Incorporating Epsom salt soaks into your yoga recovery routine can ease post-practice stiffness and promote deep relaxation.
When stretching beyond your usual range of motion, the connective tissues and muscle fibers undergo mild strain, leading to minor inflammation and stiffness. Holding poses for long durations also increases isometric muscle engagement, making proper post-session care essential.
âď¸ Relaxes Tight Muscles: Magnesium absorbs through the skin, helping release muscle tension.
âď¸ Supports Joint Mobility: Reduces inflammation in overworked joints, particularly for those practicing advanced poses.
âď¸ Enhances Mind-Body Recovery: A warm soak after yoga deepens the relaxation effect, supporting overall mental clarity.
Enhance your yoga practice with our pure, natural recovery soak!
by Heather Roberts March 04, 2025 0 Comments
How Runners Can Recover Faster: The Power of Epsom Salts
Running is an excellent cardiovascular exercise, but it also places significant strain on the muscles, leading to post-run soreness, inflammation, and fatigue. Proper recovery is essential to maintain performance, prevent injury, and support long-term endurance. One of the best natural recovery solutions is Epsom salt baths, which have been used for centuries to reduce muscle tension and promote relaxation. But not all Epsom salts are created equal.
When you run, your muscles experience micro-tears, particularly in the quadriceps, hamstrings, and calves. This process, known as Delayed Onset Muscle Soreness (DOMS), peaks 24-48 hours post-exercise. The key to effective recovery is reducing inflammation and replenishing magnesium levels, which can be done with Epsom salt baths.
âď¸ Replenishes Magnesium Levels: Magnesium sulfate, the key component in Epsom salt, helps regulate muscle contractions and reduce cramps.
âď¸ Reduces Inflammation & Soreness: A warm Epsom salt bath can help flush out lactic acid and improve circulation, reducing swelling and stiffness.
âď¸ Promotes Relaxation & Faster Recovery: Warm water enhances absorption, allowing muscles to relax deeply while reducing tension.
Unlike most commercial Epsom salts that contain artificial fragrances and hormone-disrupting chemicals, Mom Bombâs soak is 100% natural, ensuring a safe, chemical-free recovery experience.
Ready to recover faster? Try Mom Bombâs all-natural soak today!
by Heather Roberts March 04, 2025 0 Comments
The Ultimate Non-Toxic Gift for Your 'Specific Type of' Mom (that she will actually use!)
Because we donât need another mug, but we do need a better bath.
by Heather Roberts March 04, 2025 0 Comments
Epsom Salt Soaks: A Safe, Soothing Relief for PregnancyâBut Only If You Choose the Right One
Pregnancy is an incredible journey, but it comes with its fair share of aches, pains, and exhaustion. As an expectant mother, youâre likely searching for safe, natural ways to ease discomfort while protecting your growing baby. One of the best-kept secrets? Epsom salt baths.
A warm Epsom salt soak can help with swelling, muscle cramps, back pain, and even stress reliefâall without harmful medications. But before you toss just any Epsom salt into your tub, thereâs something critical you need to know: not all bath salts are safe for pregnancy.
Many leading brands pack their products with artificial fragrances, dyes, and endocrine-disrupting chemicalsâcompounds that can seep into your skin and potentially impact both your body and your babyâs development.
Most supermarket and drugstore Epsom salts come with enticing scents like lavender, eucalyptus, or chamomile. But hereâs the problem: these fragrances are often synthetic, made with undisclosed chemical compounds that can interfere with your bodyâs hormonal balance.
Common concerns with artificial fragrances include:
â
Endocrine disruption â Certain chemicals can mimic or interfere with hormones, affecting pregnancy and fetal development.
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Skin irritation â Harsh dyes and synthetic fragrances can cause rashes, redness, or allergic reactions.
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Respiratory issues â Artificial scents release volatile organic compounds (VOCs) that may trigger headaches, dizziness, or breathing problems.
And the worst part? Brands arenât legally required to disclose every ingredient in their âfragranceâ formula. That means you could be exposing yourself (and your baby) to chemicals that have never been fully tested for safety.
If you want all the benefits of an Epsom salt bath without the risks, Mom Bomb Better You Bath Salts are the ideal choice. Unlike mass-market brands, we never use artificial fragrances, synthetic dyes, or questionable additives.
Hereâs what makes Mom Bomb Better You Bath Salts perfect for pregnancy:
đż 100% Pure Magnesium Sulfate â Helps reduce swelling, relieve muscle cramps, and ease stress naturally.
đ Infused with Essential Oils â Our salts are lightly scented with pure essential oils, never artificial fragrances. That means no hidden toxins, just real plant-based aromatherapy.
đŤ Zero Endocrine Disruptors â Safe for pregnancy, postpartum recovery, and everyday self-care.
đ Perfect for Moms and Everyone Else â Whether youâre expecting, recovering after birth, or just need a moment of relaxation, our salts are designed to nurture your body without compromise.
If youâre struggling with sore muscles, swollen feet, or stress, a simple Mom Bomb Epsom salt soak can be a game-changer. Try this easy pregnancy-safe bath ritual:
1ď¸âŁ Fill your tub with warm (not hot) water.
2ď¸âŁ Add 1-2 cups of Mom Bomb Better You Bath Salts.
3ď¸âŁ Soak for 15-20 minutes while breathing deeply and letting tension melt away.
4ď¸âŁ Hydrate! Drink plenty of water after your bath to support magnesium absorption.
For postpartum recovery, adding an Epsom salt soak to your self-care routine can help with healing, relaxation, and easing the stress of new motherhood.
At Mom Bomb, we believe in creating better-for-you bath products that work with your body, not against it. Thatâs why our Epsom salts are clean, effective, and free from hidden chemicals.
Whether youâre a mom-to-be, a new mother, or just someone who loves a good soak, you deserve products that are safe, soothing, and truly better for you.
Ditch the artificial junk. Choose pure relaxation.
đ Shop Mom Bomb Better You Bath Salts today and experience the difference.
by Heather Roberts February 12, 2025 0 Comments
What the Super Bowl Taught Me (as a CPG Founder) About Poppi, Taylor Swift Fans, and Aligning with Celebrities
Poppiâs Super Bowl-Sized Controversy
You know how every brand starts off with that weâre here for the people energy? The grassroots hustle. The underdog story. The female-founded, community-driven weâre all in this together marketing? That was Poppi.
Then came the Super Bowl, and with it, a scandal that had OG Poppi fans throwing their probiotic sodas in the actual trash.
Hereâs the TL;DR: Poppi, a brand that was once all about supporting female founders and community-driven growth, is now being accused of selling out. Not because they got bigâbut because of how they got big.
đ° The brand sent $25,000 vending machines to influencers.
đŹ Loyal fans (the ones who built the brand from the ground up) felt abandoned.
𤯠Then we found out Alix Earleâone of their key influencersâis actually an investor in the company.
Oof.
Wait⌠Alix Earle Isnât Just Promoting Poppi, Sheâs Invested In It?
Hereâs where things get messy. Influencer endorsements are one thing. We all know that brands throw money at content creators in hopes of making their product look like the next must-have. But when the influencer isnât just endorsing the product but actually invested in the company? That changes the game. Itâs no longer Oh, Alix Earle loves this soda!âitâs Oh, Alix Earle has a financial incentive to make you love this soda.
Transparency matters. Consumers want to know: Are you actually obsessed with this brand, or are you strategically cashing in?
Poppiâs mistake wasnât sending vending machines to influencersâit was forgetting who got them there in the first place.
(Also, fun fact: I went to college with Alix Earleâs parents. Thereâs a non-zero chance Iâve had a late-night burger or two with her dad. Small world, huh?)
And Then Thereâs Taylor SwiftâŚ
Another thing that happened at the Super Bowl? Taylor Swift got booed.
This was shocking to a lot of people because, letâs be honest, Taylor Swift has had an iron-clad grip on public favor for over a decade. Some say the boos were because of her association with the Chiefs. Others say it was political. Some even point to the ongoing Blake Lively drama (which is another rabbit hole altogether).
Whatever the reason, the fact that it happened at all is whatâs worth analyzing.
Iâve been saying for a while now that America is moving away from celebrity worship. The shift is happening in real-time, and if you point it out (as I did on TikTok), people will lose their minds.
Case in point: I made a simple comment about how the sentiment toward celebrities is shiftingâand was met with absolute vitriol from Swifties (many of whom are middle-aged women, defending her like sheâs their lifelong best friend).
And thatâs when it hit me:
Consumers Interpret Information Based on Their Level of AwarenessÂ
If youâre aware of how the game works, you see things differently. You recognize when a marketing move is a strategy vs. a genuine connection. But if youâre still in the mindset that your favorite celebrities and influencers are just like usâyou wonât even realize the strings being pulled behind the scenes.
This applies to Poppi. It applies to Taylor Swift. It applies to every brand trying to use celebrity influence to stay relevant.
The Real Lesson for CPG Brands? Read the Room.
There was a time when aligning with a major influencer or celebrity guaranteed trust. Not anymore. Consumers are more skeptical, more observant, and more aware of the machine.
What Poppi Should Have Done Instead:
âď¸ Kept their original supporters engaged. Thereâs a way to scale without alienating your core audience.
âď¸ Been transparent about influencer-investor relationships. Consumers arenât stupidâjust tell them the truth.
âď¸ Built a movement, not just a marketing stunt. People donât want to feel like theyâre part of a sales funnel. They want to feel like theyâre part of something bigger.
Final Thoughts: The Mom Bomb Difference
At Mom Bomb, we believe in building from the inside out. Our mission isnât about chasing celebrity endorsementsâitâs about creating something that actually improves the lives of moms.
We donât throw money at influencersâwe throw support behind real women who need it. And thatâs a strategy that never goes out of style.
Heather Roberts
Founder/President, Mom Bomb
by Heather Roberts February 11, 2025 0 Comments
Because we donât need another mug, but we do need a better bath.
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