Bath, Body & Beyond

We didn’t set out to build a bath brand. 
We set out to build a correction.

For every mom who’s been told to “relax” while quietly holding the weight of the world— 
For every woman who’s bought into self-care while being systemically depleted— 
For every founder who refused to sell out just to scale—

Mom Bomb is for you.

We built this brand because we were tired of surface-level solutions. 
Because the world didn’t need another lavender soak. 
It needed a signal embedded in form—a product that gives back by design.

So what is Mom Bomb?

It’s a luxury bath product that looks indulgent— 
but beneath the packaging, 100% of our profits go to helping mothers in crisis.

That’s not a slogan. 
That’s the operating model.

We’ve paid for emergency childcare, housing assistance, groceries, transportation, and more. 
Because when you support Mom Bomb, you’re not just buying a bath. 
You’re supporting a family in freefall.

What makes us different?

- We don’t exist to scale profit. 
- We exist to restore dignity through commerce. 
- Our brand was built using a system called Signal First—a way of doing business that aligns emotional integrity with business structure.

We believe self-care is not selfish. 
But it shouldn’t be shallow. 
Every jar we sell is a product and a message. 
And the message is: 
“We see you. We’ve been you. And we’re changing the rules.”

Why now?

Because we’re heading into another Mother’s Day where brands will flood you with soft pink packaging and one-time discounts— 
but never talk about what it actually costs to be a mother in crisis.

We will.

And we’re not going anywhere.

There’s a quiet strength in doing something your own way.

Whether it’s how you care for your kids, how you show up in your work, or how you navigate the moments no one sees—you might feel like you’re doing it differently. And sometimes… like no one quite gets it.

If that’s you, this is your reminder:

You might not be off-track. You might just be first.

At Mom Bomb, we know what that feels like. We’ve built a brand rooted in giving back, in offering clean, comforting self-care—and in supporting moms not just in the good times, but in moments of crisis. That path hasn’t always been easy to explain. But we followed it anyway.

Because deep down, we knew: The quiet way matters. The intentional way works. And the loving way reaches people when they need it most.

So if you’re walking a path that doesn’t look like anyone else’s… keep walking. Your care matters. Your way matters. And we see you.

With love,
The Mom Bomb Team

The Runner’s Recovery Secret No One Talks About

You get up early, before the house wakes. Or maybe you wait until after bedtime, lacing up in the dark because it’s the only sliver of time that belongs to you. You run because it makes you feel strong. Because it clears your head. Because it’s the one thing that’s yours in a life that belongs to everyone else.

But let’s be honest.

Running also wrecks you.

Your calves ache when you climb the stairs. You do that stiff-legged shuffle after a long run. Your kids laugh when you groan sitting down. And maybe—just maybe—you’ve found yourself saying:

"I’m too old for this."

No, you’re not. But your recovery routine might be.

What No One Tells You About Recovery

You take the time to run. You fuel your body. You stretch (sometimes). But how much time do you actually spend helping your muscles recover?

Because here’s the truth: A great run starts with how you end the last one.

Your muscles aren’t just sore—they’re inflamed. Your body is flooded with stress hormones. If you don’t actively recover, you’re running on fumes, setting yourself up for burnout, injury, and that dreaded moment when your body says, "Nope, not today."

And this is where I need to talk to you about what’s in your bath.

The Problem With Your Go-To Recovery Soak

I know you use Epsom salts. (Of course, you do.) They’re a runner’s best friend. But have you looked at what’s actually in them?

Dr. Teal’s—yeah, that big brand in every store? Their Epsom salts aren’t as natural as you think. They’re full of synthetic fragrances—the kind linked to endocrine disruption, hormone imbalances, and long-term health effects.

Which means while you’re soaking to recover, your body is absorbing hormone-disrupting chemicals through your skin.

And I know what you’re thinking:

"But I’ve been using them for years—what’s the big deal?"

The big deal is that you deserve better.

You put so much effort into taking care of yourself, eating the right foods, prioritizing your health… why are you soaking your muscles in something that works against everything you stand for?

The Switch That Changes Everything

When I created Mom Bomb Natural Epsom Salts, I wasn’t just thinking about a better bath—I was thinking about you.

I was thinking about:
✔ Moms who run hard but also need to recover harder
✔ Women who don’t have time to be exhausted, injured, or burned out
✔ People who care about what goes in and on their bodies

Our salts are 100% pure—no fake fragrances, no hormone-disrupting junk, just magnesium sulfate in its most natural form. The way it should be.

Because your recovery matters. Your energy matters. You matter.

But Let’s Talk About Your Kids for a Second

You know who your biggest critics are? Your kids.

They notice everything. The way you run. The way you limp around after a long run. The way you say, "Ugh, I need to soak"before collapsing into the bathtub.

What if you asked them what they think about your running?

I bet they’d say:

• "You always say your legs hurt."
• "You walk funny after long runs."
• "You spend forever in the bath afterward."

They see the struggle. They see the sacrifice.

But what if they also saw you taking care of yourself the right way?

What if, instead of watching you wince in pain, they watched you recover stronger?

Your Future Self Will Thank You

Think about the strongest, happiest version of you. The one who’s still running years from now. The one who doesn’t feel too old for this.

That version of you? She’s the one who prioritized recovery.

So, let me ask you:

What’s stopping you from treating your body like it deserves?

Is it habit? Is it not knowing where to start? Or is it because no one ever told you that the recovery salts you’ve been using aren’t actually good for you?

If you’re ready to run stronger, longer, and healthier—this is your sign.

Ditch the toxins. Switch to Mom Bomb Natural Epsom Salts.

And the next time your kid watches you come back from a run, maybe they’ll say:

"Mom, you don’t even walk funny anymore!"

And wouldn’t that feel good?

—Heather

LEARN MORE HERE

Post-Swim Recovery: Why Every Swimmer Needs an Epsom Salt Soak

Swimming is a low-impact, high-resistance workout that engages multiple muscle groups. Despite its fluid nature, swimmers often experience shoulder tension, joint stiffness, and fatigue due to repetitive strokes and prolonged exertion. A magnesium-rich Epsom salt soak can aid in recovery and enhance mobility.

Why Swimming Causes Muscle Fatigue

✔️ Repetitive Motion & Shoulder Overuse: Swimmers commonly experience rotator cuff tension.
✔️ Chlorine Exposure: Chemicals in pools can lead to skin irritation—Epsom salts help detoxify.
✔️ Delayed Recovery in Cold Water Training: Post-swim warm baths aid circulation and recovery.

How Epsom Salts Benefit Swimmers

✔️ Relieves Muscle Tension – Reduces tightness in the shoulders and legs.
✔️ Hydrates & Softens Skin – Counteracts the drying effects of chlorinated pools.
✔️ Promotes Faster Recovery – Helps reduce post-swim soreness and improve flexibility.

Swim strong, recover fast. Get your all-natural Epsom salt soak today!" 

Sore After Strength Training? Here’s How to Recover Like a Pro

Strength training builds muscle by causing microscopic muscle fiber tears, which then rebuild to form stronger tissue. However, without proper recovery, DOMS (Delayed Onset Muscle Soreness) can set in, limiting mobility and performance. Epsom salt baths offer a powerful solution to reduce inflammation and accelerate muscle repair.

The Science Behind Epsom Salt & Lactic Acid Breakdown

✔️ Enhances Muscle Repair: Magnesium sulfate supports protein synthesis, crucial for muscle healing.
✔️ Reduces Swelling & Joint Discomfort: Strength training impacts joints—Epsom salts help ease stiffness.
✔️ Supports Nervous System Recovery: Muscle contractions and nerve signaling depend on optimal magnesium levels.

Lift harder, recover smarter. Try Mom Bomb’s premium recovery soak today!

Sore Legs After a Ride? Recover Faster with This Trick

Cycling is one of the best full-body cardiovascular workouts, but long rides often lead to quad, hamstring, and calf tightness. Whether you're a road cyclist, a mountain biker, or a spinning enthusiast, post-ride soreness can impact performance if not properly managed. Epsom salt baths offer an easy and effective way to support muscle recovery and prevent stiffness.

Why Cyclists Experience Leg Fatigue

Endurance cycling places repeated strain on the lower body, leading to: ✔️ Lactic Acid Buildup – Causes muscle soreness and stiffness
✔️ Dehydration-Related Cramps – Fluid loss increases susceptibility to muscle tightness
✔️ Inflammation in Joint Areas – Repetitive motion can create mild swelling in knees and ankles

How Epsom Salts Help Cyclists Recover Faster

✔️ Flushes Out Lactic Acid: A warm soak after a ride helps accelerate toxin elimination.
✔️ Reduces Inflammation: Magnesium sulfate has natural anti-inflammatory properties.
✔️ Prevents Post-Ride Cramping: Helps restore mineral balance lost through sweat.

Give your legs the recovery they deserve—shop our clean, natural Epsom salts today!

Post-Yoga Muscle Relief: Why Epsom Salt Baths Are a Must

Yoga is renowned for its ability to enhance flexibility, reduce stress, and improve strength, but even seasoned practitioners experience muscle soreness after deep stretching or prolonged sessions. Incorporating Epsom salt soaks into your yoga recovery routine can ease post-practice stiffness and promote deep relaxation.

Why Even Gentle Yoga Causes Soreness

When stretching beyond your usual range of motion, the connective tissues and muscle fibers undergo mild strain, leading to minor inflammation and stiffness. Holding poses for long durations also increases isometric muscle engagement, making proper post-session care essential.

How Epsom Salts Help Yogis Recover Faster

✔️ Relaxes Tight Muscles: Magnesium absorbs through the skin, helping release muscle tension.
✔️ Supports Joint Mobility: Reduces inflammation in overworked joints, particularly for those practicing advanced poses.
✔️ Enhances Mind-Body Recovery: A warm soak after yoga deepens the relaxation effect, supporting overall mental clarity.

Enhance your yoga practice with our pure, natural recovery soak!

How Runners Can Recover Faster: The Power of Epsom Salts

Running is an excellent cardiovascular exercise, but it also places significant strain on the muscles, leading to post-run soreness, inflammation, and fatigue. Proper recovery is essential to maintain performance, prevent injury, and support long-term endurance. One of the best natural recovery solutions is Epsom salt baths, which have been used for centuries to reduce muscle tension and promote relaxation. But not all Epsom salts are created equal.

Why Do Runners Experience Muscle Soreness?

When you run, your muscles experience micro-tears, particularly in the quadriceps, hamstrings, and calves. This process, known as Delayed Onset Muscle Soreness (DOMS), peaks 24-48 hours post-exercise. The key to effective recovery is reducing inflammation and replenishing magnesium levels, which can be done with Epsom salt baths.

How Epsom Salts Aid Post-Run Recovery

✔️ Replenishes Magnesium Levels: Magnesium sulfate, the key component in Epsom salt, helps regulate muscle contractions and reduce cramps.
✔️ Reduces Inflammation & Soreness: A warm Epsom salt bath can help flush out lactic acid and improve circulation, reducing swelling and stiffness.
✔️ Promotes Relaxation & Faster Recovery: Warm water enhances absorption, allowing muscles to relax deeply while reducing tension.

Why Choose Mom Bomb’s Epsom Salts?

Unlike most commercial Epsom salts that contain artificial fragrances and hormone-disrupting chemicals, Mom Bomb’s soak is 100% natural, ensuring a safe, chemical-free recovery experience.

Ready to recover faster? Try Mom Bomb’s all-natural soak today!

The Ultimate Non-Toxic Gift for Your 'Specific Type of' Mom (that she will actually use!)

Because we don’t need another mug, but we do need a better bath.

Epsom Salt Soaks: A Safe, Soothing Relief for Pregnancy—But Only If You Choose the Right One

Pregnancy is an incredible journey, but it comes with its fair share of aches, pains, and exhaustion. As an expectant mother, you’re likely searching for safe, natural ways to ease discomfort while protecting your growing baby. One of the best-kept secrets? Epsom salt baths.

A warm Epsom salt soak can help with swelling, muscle cramps, back pain, and even stress relief—all without harmful medications. But before you toss just any Epsom salt into your tub, there’s something critical you need to know: not all bath salts are safe for pregnancy.

Many leading brands pack their products with artificial fragrances, dyes, and endocrine-disrupting chemicals—compounds that can seep into your skin and potentially impact both your body and your baby’s development.

The Hidden Dangers in Popular Epsom Salts

Most supermarket and drugstore Epsom salts come with enticing scents like lavender, eucalyptus, or chamomile. But here’s the problem: these fragrances are often synthetic, made with undisclosed chemical compounds that can interfere with your body’s hormonal balance.

Common concerns with artificial fragrances include:
✅ Endocrine disruption – Certain chemicals can mimic or interfere with hormones, affecting pregnancy and fetal development.
✅ Skin irritation – Harsh dyes and synthetic fragrances can cause rashes, redness, or allergic reactions.
✅ Respiratory issues – Artificial scents release volatile organic compounds (VOCs) that may trigger headaches, dizziness, or breathing problems.

And the worst part? Brands aren’t legally required to disclose every ingredient in their “fragrance” formula. That means you could be exposing yourself (and your baby) to chemicals that have never been fully tested for safety.

Why Mom Bomb Better You Bath Salts Are the Best Choice for Pregnant Women

If you want all the benefits of an Epsom salt bath without the risks, Mom Bomb Better You Bath Salts are the ideal choice. Unlike mass-market brands, we never use artificial fragrances, synthetic dyes, or questionable additives.

Here’s what makes Mom Bomb Better You Bath Salts perfect for pregnancy:

🌿 100% Pure Magnesium Sulfate – Helps reduce swelling, relieve muscle cramps, and ease stress naturally.

💖 Infused with Essential Oils – Our salts are lightly scented with pure essential oils, never artificial fragrances. That means no hidden toxins, just real plant-based aromatherapy.

🚫 Zero Endocrine Disruptors – Safe for pregnancy, postpartum recovery, and everyday self-care.

🛁 Perfect for Moms and Everyone Else – Whether you’re expecting, recovering after birth, or just need a moment of relaxation, our salts are designed to nurture your body without compromise.

The Ultimate Pregnancy & Postpartum Ritual

If you’re struggling with sore muscles, swollen feet, or stress, a simple Mom Bomb Epsom salt soak can be a game-changer. Try this easy pregnancy-safe bath ritual:

1️⃣ Fill your tub with warm (not hot) water.
2️⃣ Add 1-2 cups of Mom Bomb Better You Bath Salts.
3️⃣ Soak for 15-20 minutes while breathing deeply and letting tension melt away.
4️⃣ Hydrate! Drink plenty of water after your bath to support magnesium absorption.

For postpartum recovery, adding an Epsom salt soak to your self-care routine can help with healing, relaxation, and easing the stress of new motherhood.

A Safer, More Relaxing Bath—For Moms, Babies, and Everyone Else

At Mom Bomb, we believe in creating better-for-you bath products that work with your body, not against it. That’s why our Epsom salts are clean, effective, and free from hidden chemicals.

Whether you’re a mom-to-be, a new mother, or just someone who loves a good soak, you deserve products that are safe, soothing, and truly better for you.

Ditch the artificial junk. Choose pure relaxation.

🛒 Shop Mom Bomb Better You Bath Salts today and experience the difference.

What the Super Bowl Taught Me (as a CPG Founder) About Poppi, Taylor Swift Fans, and Aligning with Celebrities

Poppi’s Super Bowl-Sized Controversy

You know how every brand starts off with that we’re here for the people energy? The grassroots hustle. The underdog story. The female-founded, community-driven we’re all in this together marketing? That was Poppi.

Then came the Super Bowl, and with it, a scandal that had OG Poppi fans throwing their probiotic sodas in the actual trash.

Here’s the TL;DR: Poppi, a brand that was once all about supporting female founders and community-driven growth, is now being accused of selling out. Not because they got big—but because of how they got big.

💰 The brand sent $25,000 vending machines to influencers.
😬 Loyal fans (the ones who built the brand from the ground up) felt abandoned.
🤯 Then we found out Alix Earle—one of their key influencers—is actually an investor in the company.

Oof.

Wait… Alix Earle Isn’t Just Promoting Poppi, She’s Invested In It?

Here’s where things get messy. Influencer endorsements are one thing. We all know that brands throw money at content creators in hopes of making their product look like the next must-have. But when the influencer isn’t just endorsing the product but actually invested in the company? That changes the game. It’s no longer Oh, Alix Earle loves this soda!—it’s Oh, Alix Earle has a financial incentive to make you love this soda.

Transparency matters. Consumers want to know: Are you actually obsessed with this brand, or are you strategically cashing in?

Poppi’s mistake wasn’t sending vending machines to influencers—it was forgetting who got them there in the first place.

(Also, fun fact: I went to college with Alix Earle’s parents. There’s a non-zero chance I’ve had a late-night burger or two with her dad. Small world, huh?)

And Then There’s Taylor Swift…

Another thing that happened at the Super Bowl? Taylor Swift got booed.

This was shocking to a lot of people because, let’s be honest, Taylor Swift has had an iron-clad grip on public favor for over a decade. Some say the boos were because of her association with the Chiefs. Others say it was political. Some even point to the ongoing Blake Lively drama (which is another rabbit hole altogether).

Whatever the reason, the fact that it happened at all is what’s worth analyzing.

I’ve been saying for a while now that America is moving away from celebrity worship. The shift is happening in real-time, and if you point it out (as I did on TikTok), people will lose their minds.

Case in point: I made a simple comment about how the sentiment toward celebrities is shifting—and was met with absolute vitriol from Swifties (many of whom are middle-aged women, defending her like she’s their lifelong best friend).

And that’s when it hit me:

Consumers Interpret Information Based on Their Level of Awareness 

If you’re aware of how the game works, you see things differently. You recognize when a marketing move is a strategy vs. a genuine connection. But if you’re still in the mindset that your favorite celebrities and influencers are just like us—you won’t even realize the strings being pulled behind the scenes.

This applies to Poppi. It applies to Taylor Swift. It applies to every brand trying to use celebrity influence to stay relevant.

The Real Lesson for CPG Brands? Read the Room.

There was a time when aligning with a major influencer or celebrity guaranteed trust. Not anymore. Consumers are more skeptical, more observant, and more aware of the machine.

What Poppi Should Have Done Instead:

✔️ Kept their original supporters engaged. There’s a way to scale without alienating your core audience.
✔️ Been transparent about influencer-investor relationships. Consumers aren’t stupid—just tell them the truth.
✔️ Built a movement, not just a marketing stunt. People don’t want to feel like they’re part of a sales funnel. They want to feel like they’re part of something bigger.

Final Thoughts: The Mom Bomb Difference

At Mom Bomb, we believe in building from the inside out. Our mission isn’t about chasing celebrity endorsements—it’s about creating something that actually improves the lives of moms.

We don’t throw money at influencers—we throw support behind real women who need it. And that’s a strategy that never goes out of style.

Because we don’t need another mug, but we do need a better bath.