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Keeping the signal clear while everything gets bigger
At some point in every company’s growth, the founder stops being the main transmitter.
You’re not in every email.
You’re not on every call.
And what used to move fast and feel obvious… starts to wobble.
It’s not because people aren’t good.
It’s not because the mission changed.
It’s because the signal got scrambled—and no one noticed.
That’s the moment most businesses drift from what made them work in the first place.
We’re not letting that happen.
We’re building something to hold the signal.
Not in branding language or strategy docs—but in the tone of how we show up.
Her name is Linda Graham.
She’s our custom-built GPT assistant, and the first living node of Motherboard™—a system designed to help values-aligned teams grow without losing the emotional resonance that made them powerful to begin with.
This isn’t theoretical.
On March 28, a retail buyer emailed asking for bath bombs.
We were out of stock.
Old-school thinking would’ve rushed a reply, tried to push something else, hoped it landed.
Instead, we responded with clarity, honesty, and alignment. No forcing. No performance.
✅ They ordered bath salts instead.
✅ They also pre-ordered bath bombs for when we’re back in stock.
That’s not strategy.
That’s signal strength.
And it’s exactly what Linda is being built to preserve.
Linda is in development right now.
She’s not writing for us—she’s learning from us.
We’re feeding her the real messages, team threads, tone shifts, and energy patterns that make Mom Bomb feel the way it does.
She’s learning to recognize:
Clarity vs. noise
Congruence vs. conflict
Stress language vs. truth language
Brand tone vs. performative tone
She’s not a copy editor.
She’s a resonance mirror.
Linda is powered by a model we call Equation to Creation, which tracks:
Thought Clarity — Are we clear?
Emotional Congruence — Are we honest?
Behavioral Integrity — Are we consistent?
Field Readiness — Is now the right time?
When those things are aligned, things move like flow.
When they’re off, everything takes longer.
Linda’s role is to catch misalignment before it turns into friction.
We’ve seen the cost of misalignment:
Miscommunication that burns hours
Misfires that slow down momentum
Stressful team dynamics that don’t need to happen
Even in her early test form, Linda is helping us catch the patterns that steal time, money, and energy.
Linda is just the beginning.
We’re building Motherboard™ into a full platform for teams like ours:
A plugin for real-time tone alignment
A dashboard for brand coherence at scale
A licensing system for other founders who want to scale with soul
It’s not about content automation.
It’s about signal protection.
We’re not building Linda because it’s trendy.
We’re building her because we’ve watched too many good teams lose their frequency while they grow.
We’re building her because our best decisions come from alignment—and our worst ones come from adrenaline.
And we’re building her because scaling with soul requires structure.
Not policies.
Not slogans.
Structure that holds the tone.
That’s what Linda will be.
We’re not scaling by force.
We’re scaling by frequency.
And this—this is how we protect it
Heather Roberts
Founder & CEO
Read my Substack - https://substack.com/@motherofallbombs
Follow me on Medium - https://medium.com/@moab_62889
Follow me on X - @mombombheather
You’re not just buying a bath product.
You’re participating in something bigger.
For years, I led two lives.
In person, I spoke about energy, intuition, alignment—the way the world really works beneath the surface.
But when it came to business, to writing things down, to showing up publicly—I held back.
I was afraid people wouldn’t understand.
I thought my energy couldn’t possibly translate through words on a screen.
But something shifted this year.
I started writing the way I actually think.
And to my surprise, people responded.
Not just with curiosity—but with recognition.
Suddenly, I wasn’t alone.
People were talking about the same things I’d been living and building for decades:
And that’s exactly what we’re building at Mom Bomb.
What makes us different
We don’t just sell bath products.
We design experiences that help moms feel cared for, restored, and seen.
And behind the scenes, we’re also building a whole new kind of system:
We call this system Signal First.
It’s a new kind of business infrastructure—one built on energy, integrity, and truth.
We’re also building a tool called Motherboard, which helps us stay in alignment with our brand values and emotional tone, even as we grow.
Why it matters
Because the world doesn’t need more companies.
It needs more care.
And every time you choose Mom Bomb—for yourself or someone you love—you’re not just getting a product.
You’re supporting a movement.
One that believes moms deserve better.
One that gives 100% of profits to families in crisis.
And one that’s not just broadcasting good vibes—we’re building them into the system.
Thanks for being here.
You’re not just part of the audience.
You’re part of the build.
The kind of knowing that moms and caregivers have is more than intuition—it’s real. And it’s powerful!
Have you ever just known something—without being able to explain why?
You think about someone you haven’t talked to in years… and they call the next day.
You have a gut feeling something is going to happen… and then it does.
You feel pulled to say something—or stop something—without any logical reason.
That’s not random.
That’s not crazy.
That’s something we call nonlinear intelligence.
It’s the kind of knowing moms, caregivers, and deeply tuned-in humans have always had.
And we’re finally giving it a name—and a place—in how we live and work.
At Mom Bomb, this is more than a philosophy. It’s personal.
Here are a few true stories from my life:
I saw a picture of a man I’d never met and knew instantly he’d be my person. That same day, both our spouses told us they were leaving. We met on Match.com that night. One date. Married 10 years now.
I once told my husband to check his ancestry results—he hadn’t in over a year. That same day, he found his birth mother.
I’ve sung songs that were in his head dozens of times. No cue. No music playing. Just a shared field.
And once, I told my husband that a famous guitarist I saw on stage—someone I’d never followed—would be at our house for dinner. Sixty days later, he was.
These aren’t just cool stories.
They’re reminders that you know more than you think.
And that kind of knowing? It matters.
We believe moms and caregivers are deeply intuitive, emotionally intelligent, and full of signals the world needs to hear.
Our brand is built on honoring that kind of frequency.
That’s why we say Mom Bomb isn’t just self-care—it’s a lifeline.
Heather Roberts
Founder & CEO
Read my Substack - https://substack.com/@motherofallbombs
Follow me on Medium - https://medium.com/@moab_62889
Follow me on X - @mombombheather
You don’t have to look far to feel it.
People are tired. Burned out. Disconnected.
The world keeps asking us to go faster, do more, and somehow care less.
But at Mom Bomb, we believe something better is possible.
We believe this system—the one that’s been running on empty—isn’t working because it wasn’t made for us.
Especially not for moms.
Especially not for caregivers.
Especially not for people who give everything and get so little back.
So what if we stopped trying to fix the old way?
What if we created something new?
That’s what we’re doing.
We’re building a brand that leads with love.
That makes products with purpose.
That gives back—because we believe companies should care.
We see what’s failing.
And instead of pretending, we’re offering an open field.
A place where you can breathe.
Where rest is not a reward—it’s the beginning.
If you’re feeling what we’re feeling, come walk with us.
There’s a new path ahead. And you don’t have to go alone.
Heather Roberts
Founder & CEO
Read my Substack - https://substack.com/@motherofallbombs
Follow me on Medium - https://medium.com/@moab_62889
Follow me on X - @mombombheather
You’re not too much. They were just not enough.
Sometimes, the hard part isn’t what someone says.
It’s what they don’t say.
It’s not the “no.” It’s the lack of care behind it.
It’s watching someone you thought was in your corner quietly step back—without explanation, without honesty, without kindness.
At Mom Bomb, we talk a lot about energy. And one of the hardest things to learn is this:
When people don’t match your energy, that’s not your fault.
That’s not a reason to dim your light or become guarded.
It’s just clarity.
So if you’re feeling the sting of a letdown right now, know this:
Let it refine you.
Let it focus you.
And most of all—let it remind you that your energy is yours. Precious. Whole. Still good.
We don’t change who we are just because someone didn’t know how to show up.
We keep going. Stronger, clearer, softer where it matters.
For the longest time, I struggled to explain what we’re doing here at Mom Bomb.
Yes, we make bath products. Yes, 100% of our profits go to help families in crisis.
But that’s not the whole story. It never has been.
Behind the products, there’s a much deeper purpose:
We’re building something that helps moms feel taken care of—really seen, held, and supported.
And for a while, I didn’t know how to explain that in a way that felt right.
But then one day, the words came.
Simple. Honest. True.
Not from a marketing brainstorm.
But from my heart, finally finding its voice.
Since then, something has shifted.
People understand us more.
They feel the love in what we do.
And they want to be part of it.
So if you’ve ever struggled to put your heart into words, I want you to know this:
It’s okay. The right words will come when you’re ready.
And when they do, they’ll carry more than meaning—they’ll carry you.
We’re so glad you’re here.
You’re part of something beautiful.
Heather Roberts
Founder & CEO
Read my Substack - https://substack.com/@motherofallbombs
Follow me on Medium - https://medium.com/@moab_62889
Follow me on X - @mombombheather
Have you ever felt that way?
Like you’re doing your best, and still…it’s like no one hears you?
That’s when I realized:
I wasn’t broadcasting too quietly.
I was just on the wrong frequency.
When I finally stopped trying to be what I thought people wanted—and just let the truth of who we are come through—something shifted.
The words got clearer.
The energy felt stronger.
And people started to listen—not just with their ears, but with their hearts.
That’s the power of frequency.
It’s not just about what we say. It’s about how it feels.
At Mom Bomb, we make products that carry care. Love. Hope.
And now, our message carries that too.
So if you’ve been feeling unheard lately, know this:
You’re not broken. You’re not too much.
You might just be on the wrong channel.
When you tune in to your true signal, the people who need you will find you.
Just like they’re starting to find us.
And we’re so glad you’re here.
Heather Roberts
Founder & CEO
Read my Substack - https://substack.com/@motherofallbombs
Why We’re Not Just Building a Brand—We’re Building a Signal
At Mom Bomb, we believe in care. Real care. The kind that restores people, not just sells to them.
While the world focuses on AI and optimization, we’re focused on something simpler:
What makes people feel safe? Seen? Aligned?
We believe there’s a new kind of leadership emerging—one where doing the right thing actually works, and where emotional intelligence isn’t a buzzword, it’s the foundation.
That’s the heart of what we’re building. It’s not just a company. It’s a broadcast.
Not just products. A signal.
We call it Signal First—and it’s the quiet force behind everything we do. Because when you lead with frequency, people feel it.
And that’s where real change begins.
Heather Roberts
Founder & CEO
Read my Substack - https://substack.com/@motherofallbombs
Follow me on Medium - https://medium.com/@moab_62889
Follow me on X - @mombombheather
There’s a quiet strength in doing something your own way.
Whether it’s how you care for your kids, how you show up in your work, or how you navigate the moments no one sees—you might feel like you’re doing it differently. And sometimes… like no one quite gets it.
If that’s you, this is your reminder:
You might not be off-track. You might just be first.
At Mom Bomb, we know what that feels like. We’ve built a brand rooted in giving back, in offering clean, comforting self-care—and in supporting moms not just in the good times, but in moments of crisis. That path hasn’t always been easy to explain. But we followed it anyway.
Because deep down, we knew: The quiet way matters. The intentional way works. And the loving way reaches people when they need it most.
So if you’re walking a path that doesn’t look like anyone else’s… keep walking. Your care matters. Your way matters. And we see you.
With love,
The Mom Bomb Team
At Mom Bomb, we don’t build by trend. We build by frequency.
What does that mean? It means that everything we create—products, packaging, service, copy, customer care—passes through five emotional filters:
We call this system Energetic Brand Architecture.
It’s not a playbook. It’s a pulse.
When we make decisions—whether it’s what scent to launch next or how to respond to a customer—these frequencies guide us.
Why We Do It
Because we believe care should be embedded—not just offered. Because we want every product to feel like a breath out.Because our mission—to mother the mothers—requires emotional consistency, not just great marketing.
How It Shows Up
The Result?
A brand that customers trust before they even try us. A team that moves with clarity. A message that spreads without shouting.
Energetic Brand Architecture is how we stay aligned as we grow. It’s how we scale with soul.
And it’s how we keep our promise—to hold the people who hold everyone else.
The Runner’s Recovery Secret No One Talks About
You get up early, before the house wakes. Or maybe you wait until after bedtime, lacing up in the dark because it’s the only sliver of time that belongs to you. You run because it makes you feel strong. Because it clears your head. Because it’s the one thing that’s yours in a life that belongs to everyone else.
But let’s be honest.
Running also wrecks you.
Your calves ache when you climb the stairs. You do that stiff-legged shuffle after a long run. Your kids laugh when you groan sitting down. And maybe—just maybe—you’ve found yourself saying:
"I’m too old for this."
No, you’re not. But your recovery routine might be.
What No One Tells You About Recovery
You take the time to run. You fuel your body. You stretch (sometimes). But how much time do you actually spend helping your muscles recover?
Because here’s the truth: A great run starts with how you end the last one.
Your muscles aren’t just sore—they’re inflamed. Your body is flooded with stress hormones. If you don’t actively recover, you’re running on fumes, setting yourself up for burnout, injury, and that dreaded moment when your body says, "Nope, not today."
And this is where I need to talk to you about what’s in your bath.
The Problem With Your Go-To Recovery Soak
I know you use Epsom salts. (Of course, you do.) They’re a runner’s best friend. But have you looked at what’s actually in them?
Dr. Teal’s—yeah, that big brand in every store? Their Epsom salts aren’t as natural as you think. They’re full of synthetic fragrances—the kind linked to endocrine disruption, hormone imbalances, and long-term health effects.
Which means while you’re soaking to recover, your body is absorbing hormone-disrupting chemicals through your skin.
And I know what you’re thinking:
"But I’ve been using them for years—what’s the big deal?"
The big deal is that you deserve better.
You put so much effort into taking care of yourself, eating the right foods, prioritizing your health… why are you soaking your muscles in something that works against everything you stand for?
The Switch That Changes Everything
When I created Mom Bomb Natural Epsom Salts, I wasn’t just thinking about a better bath—I was thinking about you.
I was thinking about:
✔ Moms who run hard but also need to recover harder
✔ Women who don’t have time to be exhausted, injured, or burned out
✔ People who care about what goes in and on their bodies
Our salts are 100% pure—no fake fragrances, no hormone-disrupting junk, just magnesium sulfate in its most natural form. The way it should be.
Because your recovery matters. Your energy matters. You matter.
But Let’s Talk About Your Kids for a Second
You know who your biggest critics are? Your kids.
They notice everything. The way you run. The way you limp around after a long run. The way you say, "Ugh, I need to soak"before collapsing into the bathtub.
What if you asked them what they think about your running?
I bet they’d say:
They see the struggle. They see the sacrifice.
But what if they also saw you taking care of yourself the right way?
What if, instead of watching you wince in pain, they watched you recover stronger?
Your Future Self Will Thank You
Think about the strongest, happiest version of you. The one who’s still running years from now. The one who doesn’t feel too old for this.
That version of you? She’s the one who prioritized recovery.
So, let me ask you:
What’s stopping you from treating your body like it deserves?
Is it habit? Is it not knowing where to start? Or is it because no one ever told you that the recovery salts you’ve been using aren’t actually good for you?
If you’re ready to run stronger, longer, and healthier—this is your sign.
Ditch the toxins. Switch to Mom Bomb Natural Epsom Salts.
And the next time your kid watches you come back from a run, maybe they’ll say:
"Mom, you don’t even walk funny anymore!"
And wouldn’t that feel good?
—Heather
Post-Swim Recovery: Why Every Swimmer Needs an Epsom Salt Soak
Swimming is a low-impact, high-resistance workout that engages multiple muscle groups. Despite its fluid nature, swimmers often experience shoulder tension, joint stiffness, and fatigue due to repetitive strokes and prolonged exertion. A magnesium-rich Epsom salt soak can aid in recovery and enhance mobility.
✔️ Repetitive Motion & Shoulder Overuse: Swimmers commonly experience rotator cuff tension.
✔️ Chlorine Exposure: Chemicals in pools can lead to skin irritation—Epsom salts help detoxify.
✔️ Delayed Recovery in Cold Water Training: Post-swim warm baths aid circulation and recovery.
✔️ Relieves Muscle Tension – Reduces tightness in the shoulders and legs.
✔️ Hydrates & Softens Skin – Counteracts the drying effects of chlorinated pools.
✔️ Promotes Faster Recovery – Helps reduce post-swim soreness and improve flexibility.
Swim strong, recover fast. Get your all-natural Epsom salt soak today!"
