Why Modern Motherhood Is a Setup—and What I Built Instead

Modern Motherhood Is a Setup—So I Built Something That Holds

You’re told it takes a village. But no one tells you the village is exhausted.

Ask for help? Everyone you know is barely hanging on. Self-care? Sure—if you’re the one drawing the bath, lighting the candle, and cleaning up afterward.

This isn’t failure. This is a system failure.

So I built something new. Not just a brand. A structure. A system that doesn’t punish you for needing care—it delivers it. That’s how MOAB (Mother of All Brands) was born. A holding company that holds you.

We show up when it counts: The sacred moments. The devastating ones. The “I’m losing it” spiral in the minivan. Because that’s what real support systems do.

I didn’t learn to build companies in a boardroom. I learned by working in every single department of a printing plant—until I understood how systems breathe and break. That’s the foundation of everything I’ve created since.

You don’t need a business plan to build a village. But you do need to stop accepting systems that drop you—and start finding ones designed to carry you through.

That’s what MOAB is here for. A world where modern motherhood isn’t a setup—it’s a setup for support.

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