Heather's Signals

Not every investment offer is an opportunity. I learned that when an “investor” bragged about making his fortune through pain management clinics — code for pill mills. It taught me something I’ll never forget: money holds the imprint of its maker. If it was built on depletion, it keeps depleting. If it was created with integrity, it expands creation.

Every leader eventually learns this: you can’t control the lens people see you through. You can only keep your light steady. This is a story about learning to hold both truth and timing, both light and shadow, and still move forward with honest intent.

Every time I think I understand people, life throws me another human mirror. Lately I’ve been thinking about how two people can experience the same version of me and walk away telling opposite stories. To one, I’m inspiring. To another, I’m intimidating. To one, I’m generous. To another, I’m calculating. Same woman. Same intention. Different lens.

How you view me is about the lens you meet me through. I used to take that personally, like I could fix the reflection if I just explained myself better. If I were clearer, softer, brighter.

But the longer I lead, the more I realize: everyone meets you through their own frequency. Their own history. Their own ache. The light in me hits the prism of them, and refracts. This is true for you, too. Think about it.

Learning This the Hard Way

This isn’t theory. I’ve watched it happen in real time. I once had someone on the team who talked a big game but never quite found their footing. I kept trying to “help” - to hold up the mirror and show what wasn’t working. But truth, I’ve learned, is also like light: the wrong wattage blinds instead of illuminates. So this time, I didn’t push. I let them keep their version of the story and I quietly chose peace.

And it worked. The business kept its rhythm. My energy stayed clean. But later that night, I sat with the guilt. Was that kindness or cowardice? Did I choose grace or avoidance?

The Realization

I think the answer is: both. Every choice has a light and a shadow. Every leader carries both. I can look at the same decision and see two true stories:

• I protected the integrity of the company.

• I avoided an uncomfortable truth.

And both are right. That’s the maddening part of being self-aware, you can see all the angles and still have to pick one.

The Practice I’m Learning

Now, before I move, I ask three questions:

1. Is my intent clean?

2. Will this create more harmony or more distortion?

3. Can I live with how it might be misread?

If yes, I move forward and let people see what they see. Because they will anyway.

What I Know for Sure

People who are aligned will feel me in their light. People who are threatened will feel me in their shadow. The only constant I control is the frequency, my intention. So it makes me think that ultimately the work isn’t about proving I’m good. It’s more about knowing that I am, while understanding that someone else may always see it differently. That’s the paradox of leadership. You can’t control the lens. You can only keep your light steady.

If you’re building something big and human: Don’t waste your energy chasing perception. Hold your light steady. Let people meet you through whatever lens they need. The ones meant to stay will see you clearly in time.

If this resonates, subscribe to Beyond the Bubble Bath — my field notes on leadership, intention, and building a billion-dollar company the world can feel.

My mother tells a story about me from preschool. The class had practiced a spring play for weeks. When the big day came, all the parents were waiting outside and the kids froze. No one wanted to go on stage. Everyone stood there, scared, silent.

Except me.

I walked out and did the entire play alone. I have no memory of it, but it tracks. I can just imagine what I was thinking, even at 4 years old. “People, we’ve practiced this. What are you nervous about? Let’s go!”

I’ve been “going first” ever since.

Why I Always Go First

Most people build their lives one careful step at a time. They move forward only when the path is clear. I live backwards. I start from the ending I can already feel, the billion-dollar company, the cultural shift, the future conversation and then I trace my way back to now. I leave proof so that one day, when someone asks how, I can point and say, see, it was all right here. It’s not control; it’s faith. It’s trusting what I’ve always known, that the future is already written, and my job is to walk it out loud.

Why I Publish the Messy Parts, Including the Embarrassments

Because the day will come when people say, “She was an overnight success.” And I’ll smile and point to this era; the late nights, the small sales, the building years. That’s why I wrote The Physics of Manifestation now, when it earned me fifty-seven cents. I’m not writing for applause. I’m leaving field notes for whoever comes next. If my own embarrassment or failure becomes someone else’s permission slip, then it’s worth it.

The Freedom of Going First

What I’ve learned since that preschool play is this: when you go first, people exhale. They don’t have to be the brave one. You already cracked the silence open for them. And in that crack, everyone gets a little freer. That’s what I want more than anything, for everyone to get to feel the freedom I’ve felt. To realize they are the architects of their own timelines. To see that the gap between “someday” and “today” closes the moment you act as if the future is already true.

An Invitation for You to Start Going First

So yes, I’m building a company. But really, I’m building a map. A record for the ones who will come after, so they won’t have to wait for permission, or proof, or perfect timing. If you’ve been waiting for a sign, maybe this is it. Maybe your story, like mine, starts with a leap before the crowd catches up.

Go first. The rest will follow. Promise.

P.S. This piece is the heartbeat behind Signal First, the system I’m documenting as I build. It’s about broadcasting a future so clearly that the present has to rearrange around it. Every essay here is a field note from that experiment: leadership, faith, and freedom in real time.

Mom Bomb founder Heather Roberts shares what two days inside CVS taught her about entrepreneurship, community, and the surprising power of supplier diversity.

Read more here

Sometimes it feels like nothing is working. Your plans stall, your energy dips, and you start questioning yourself. That doesn’t mean you’ve failed. It means you’ve hit what I call the wobble—a moment when your system needs a reset.

The Wobble Is Normal
Every mom knows this feeling. One minute you’re holding it all together, the next minute you’re running on fumes. The truth is: no one can stay “on” all the time. Even the best musicians drift off-key. What matters is not whether you wobble, but how you respond to it.

Five Ways to Reset When You’re in the Wobble:

1. Remember why you started. Ask yourself: What was my purest reason for doing this? Strip away expectations and return to that one sentence.

2. Simplify your goals. If the big picture feels overwhelming, shrink it down. Maybe today it’s just: “I want one sign that I’m supported.”

3. Cut the noise. Turn off notifications, close the extra tabs, and pick one thing to finish. Peace returns when focus narrows.

4. Catch yourself faster. Don’t let days pass in the spiral. Stand up, stretch, drink water, call a friend. Micro-resets help you bounce back quickly.

5. Check your energy. If you’re drained, stop pushing. Rest first, then come back with one action fueled by energy—not exhaustion.

Quick Reset Ritual:

• Move your body: shake it out, take a walk, stretch.

• Reduce one input: silence social media, email, or news for an hour.

• Find proof you’re supported: a kind word, a text, a small win.

At Mom Bomb, we believe in supporting moms through both the highs and the wobbles. A warm bath can be more than relaxation—it can be a reset for your nervous system. Next time you feel the wobble, drop a bath bomb, breathe, and let yourself recharge.

We’ve all been taught that time runs forward like a straight line. Past behind us, future ahead. But physics, neuroscience, and even your own lived experience suggest otherwise.

Time may not be a river. It may be a field — and you are the tuner.

• Quantum entanglement and retrocausality hint that past and future states co-exist.

• Neuroscience shows your brain “builds” time from packets of perception.

• In manifestation terms, every possible outcome already exists — your broadcast determines which slice you tune into.

How to Work With It (teaser):

1. Journal from the future backwards.

2. Daily 1–10 check-ins on Purity, Clarity, Coherence, Velocity, Resonance, Noise.

3. Close loops fast (act immediately).

4. Cut Noise (commitments, clutter, distractions).

👉 For the full framework and how the six variables lock in your future, read the full piece on Substack: Time Isn’t What You Think It Is (And How to Work With It). 

You’ve learned the six levers — Purity, Clarity, Coherence, Velocity, Resonance, Noise. You may already be scoring yourself. But here’s the next step: testing and recalibrating.

Key Sections:

• Why Testing Matters → It’s personal. Your patterns, your wobbles, your recovery speed are unique.

• From Personal Practice to Collective Evolution → This only becomes science when we share data intentionally and ethically.

• First, Analog → The workbook is the starting point: AM/PM check-ins, weekly summaries, monthly reflections.

• Our Opportunity → To take it digital. To build an app that quantifies manifestation scientifically, keeps data safe, and accelerates evolution.

👉 Read the full article on Substack to see how you can become part of the equation — and why your data is the missing key. 

Get the workbook on Amazon

You can have clear intentions, solid coherence, and even strong resonance — and still feel like your manifestation is dragging. Why? Because of Noise.

Noise is the static that dilutes your broadcast. It’s the draining relationship, the endless notifications, the cluttered desk, the pile of unresolved tasks. Even when you’re doing “everything right,” Noise divides down your power.

The Noise Scale

• 1–3: Constant static. Life feels chaotic by default.

• 4–6: Moderate static. You’re managing disruption more than eliminating it.

• 7–8: Low static. Mostly contained, but pops up.

• 9–10: Clear line. Boundaries and simplicity protect your energy.

One Simple Fix to Try Today:
Run an Energy Leak Audit. Write down everything you’re tolerating. Circle the top 3. Choose one to reduce, delegate, or eliminate this week.

Noise isn’t normal. It’s interference. Cut it, and everything else you’ve been working on — clarity, coherence, resonance — gets amplified.

👉 For the full breakdown — including real-world Noise profiles and 3 exercises to clear static fast — read Part Seven on Substack: The Physics of Manifestation: Noise — The Static That Dilutes Your Broadcast. 

Get the workbook on Amazon!

Most of us think manifestation is just about being clear on what we want. But clarity isn’t enough. You also have to be on the same frequency as the thing you’re calling in. That’s resonance.

Think of it like tuning a radio. If you’re off by just a notch, you can hear the song faintly — but the static takes over. Get on the right frequency, and the music comes through loud and clear.

Why Resonance Matters

You can’t attract abundance if you’re broadcasting scarcity.
You can’t draw in love if you’re transmitting loneliness.
You can’t align with ease if you’re living in stress.

The energy you live in now sets the tone for what shows up next. Resonance means practicing the felt state of who you’re becoming — not faking it, not forcing it, just gently normalizing it.

What Resonance Feels Like

• Familiar. Your dream feels natural, not like a fantasy.

• Grounded. You’re rehearsing it in small ways, not just wishing.

• Expansive. The state feels bigger than your current circumstances.

When resonance is strong, there’s no sense of “waiting.” You’re already living it on an energetic level.

What Lack of Resonance Looks Like

• Affirmations that feel flat.

• Visualizations that stay stuck in “someday.”

• Focusing more on the gap than the goal.

That’s static. The signal isn’t matching yet.

A Simple Resonance Test

Ask yourself:

• If my outcome arrived tomorrow, would it feel familiar or shocking?

• How often do I embody the emotions of my future self today?

• Am I rehearsing lack or rehearsing fulfillment?

Your Resonance Drill

Pick one outcome you’re working toward.

• Write down: What emotions come with it?

• Practice those feelings today in small ways.

✨ Examples:

• Want abundance? Practice gratitude for what’s already here.

• Want love? Express kindness right now.

• Want freedom? Create a pocket of ease in your day.

Notice how your body and mood shift when you start to normalize that state.

The Takeaway

Resonance is the bridge between what you want and where you are. When your frequency matches your desired reality, the field amplifies it. Live the future now — not by pretending, but by practicing.

The stronger the resonance, the faster reality clicks into place.

Read the full substack here

Check out our workbook on Amazon

No broadcast stays perfectly tuned forever. Every signal drifts. Every station picks up interference.

The difference between mastery and struggle isn’t whether you wobble — it’s how fast you retune.

This is what I call Velocity of Return: the speed at which you notice misalignment and recalibrate.

• A slow return looks like one bad day sliding into a bad week, spiraling into “nothing ever works out for me.”

• A fast return looks like catching yourself mid-sentence, laughing at the wobble, and resetting before it derails momentum.

In physics, recovery time is everything. A system that resets quickly stabilizes. A system that lags stays noisy. Your nervous system works the same way.

When you shorten your return velocity, you don’t just recover faster — you keep the signal steady enough for reality to lock in.

The Next Step

In the full Substack piece, I break down:

• The Retuning Test you can use anytime

• A simple weekly Velocity Drill

• How to apply recovery physics to your own manifestation practice

👉 Read the full Part Five on Substack here
👉 Get the Physics of Manifestation Workbook to put these drills into daily practice

You can have a clean “why” (Purity) and a sharp “what” (Clarity) — but if your thoughts, feelings, and actions aren’t playing the same track, the broadcast comes out garbled.

That’s what Coherence is: the degree to which your inner playlist is synced.

Without it, you end up in the Coherence Gap:

• Saying you want health but living off takeout.

• Declaring you’re ready for love but shutting down when it appears.

• Wanting financial ease but feeling guilty every time you spend.

Your words, emotions, and behaviors contradict each other, and the signal fractures.

With coherence, everything clicks. Thought, feeling, and action move in rhythm. No leaks. No wasted energy. Just alignment that others can feel.

Why This Matters

Coherence is what makes some people magnetic. They’re not trying to attract; they’re simply not leaking.

When your broadcast is coherent:

• Decisions get faster.

• Doubt fades.

• People sense your alignment before you say a word

The Next Step

In the full Substack article, I break down:

• The Coherence Scale (1–10)

• Practical daily exercises to build alignment

• Real-world profiles of how coherence (or incoherence) shows up

👉 Read the full Part Four on Substack here
👉 Want to practice this in real time? Get the Physics of Manifestation Workbook 

If Part One was about state and Part Two was about purity, Part Three is about something deceptively simple: clarity.

Here’s the truth: vague goals create vague results.

• “I want more money.”

• “I want a better job.”

• “I want to be happier.”

All of these are technically achievable tomorrow — but probably not in ways you’d want. A dollar on the sidewalk. A job you hate. A fleeting happy moment.

That’s the danger of fog.

Clarity, on the other hand, works like coordinates. It gives your broadcast something precise to lock onto — and when it’s sharp enough, the right opportunities don’t just appear, they become recognizable the moment they show up.

Why This Matters

Think of your intent as the broadcast. Purity makes the signal clean. Clarity makes it trackable. Without clarity, even a pure broadcast gets lost in static.

When clarity is high:

• You stop chasing what doesn’t fit.

• You recognize the right opportunities instantly.

• People can actually help you, because they know what you’re aiming for.

The Next Step

In the full Substack piece, I share a clarity scale, a vividness test, and real-world examples of what a “laser-locked” outcome looks like. I also give practical exercises you can start today to sharpen your own clarity and accelerate your manifestations.

👉 Read the full Part Three on Substack here
👉 Want to put this into practice? The Physics of Manifestation Workbook is now available for download on Amazon.