Heather's Signals

I Became the Beta Test of My Own Theory

I Became the Beta Test of My Own Theory

For eight years I believed a thing built with heart, head, and inspired action makes magic. Right now I’m watching it happen in real time, and I’m the test subject....

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I Became the Beta Test of My Own Theory

For eight years I believed a thing built with heart, head, and inspired action makes magic. Right now I’m watching it happen in real time, and I’m the test subject....

1 comment
We Built Companies for a Human Who Doesn't Exist

We Built Companies for a Human Who Doesn't Exist

The Build — Operator's Log We Built Companies for a Human Who Doesn't Exist Every org chart assumes a person who never gets sick, never has a kid with a...

We Built Companies for a Human Who Doesn't Exist

The Build — Operator's Log We Built Companies for a Human Who Doesn't Exist Every org chart assumes a person who never gets sick, never has a kid with a...

What the Hell Was That?

What the Hell Was That?

I was on the phone with our attorney. One of those calls where the meter is running and every minute has a dollar sign on it, so I had my...

What the Hell Was That?

I was on the phone with our attorney. One of those calls where the meter is running and every minute has a dollar sign on it, so I had my...

I Got a Facelift, and Everybody Noticed: The Eight-Year Story Behind Our Rebrand — and the Framework You Can Steal

I Got a Facelift, and Everybody Noticed: The Ei...

Wednesday morning at the UNFI Holiday Show, a buyer I'd never met walked straight up to our booth, tapped our new packaging, and asked, "Okay — what is this?" That...

I Got a Facelift, and Everybody Noticed: The Ei...

Wednesday morning at the UNFI Holiday Show, a buyer I'd never met walked straight up to our booth, tapped our new packaging, and asked, "Okay — what is this?" That...

Your Startup Isn’t Failing. It’s Not Linear.

Your Startup Isn’t Failing. It’s Not Linear.

Your Startup Isn’t Failing. It’s Just Not Linear. If you spend enough time around entrepreneurs or investors, you start to hear the same rhythm on repeat. What’s the problem. What’s...

Your Startup Isn’t Failing. It’s Not Linear.

Your Startup Isn’t Failing. It’s Just Not Linear. If you spend enough time around entrepreneurs or investors, you start to hear the same rhythm on repeat. What’s the problem. What’s...

How to Supercharge Your Dreams Into Reality

How to Supercharge Your Dreams Into Reality

How to Supercharge Your Dreams Into Reality (Why your energy is the currency that creates your future) I’ve come to believe that the process of building a company can be...

How to Supercharge Your Dreams Into Reality

How to Supercharge Your Dreams Into Reality (Why your energy is the currency that creates your future) I’ve come to believe that the process of building a company can be...