Heather's Signals

I Got a Facelift, and Everybody Noticed: The Eight-Year Story Behind Our Rebrand — and the Framework You Can Steal

I Got a Facelift, and Everybody Noticed: The Ei...

Wednesday morning at the UNFI Holiday Show, a buyer I'd never met walked straight up to our booth, tapped our new packaging, and asked, "Okay — what is this?" That...

I Got a Facelift, and Everybody Noticed: The Ei...

Wednesday morning at the UNFI Holiday Show, a buyer I'd never met walked straight up to our booth, tapped our new packaging, and asked, "Okay — what is this?" That...

Your Startup Isn’t Failing. It’s Not Linear.

Your Startup Isn’t Failing. It’s Not Linear.

Your Startup Isn’t Failing. It’s Just Not Linear. If you spend enough time around entrepreneurs or investors, you start to hear the same rhythm on repeat. What’s the problem. What’s...

Your Startup Isn’t Failing. It’s Not Linear.

Your Startup Isn’t Failing. It’s Just Not Linear. If you spend enough time around entrepreneurs or investors, you start to hear the same rhythm on repeat. What’s the problem. What’s...

How to Supercharge Your Dreams Into Reality

How to Supercharge Your Dreams Into Reality

How to Supercharge Your Dreams Into Reality (Why your energy is the currency that creates your future) I’ve come to believe that the process of building a company can be...

How to Supercharge Your Dreams Into Reality

How to Supercharge Your Dreams Into Reality (Why your energy is the currency that creates your future) I’ve come to believe that the process of building a company can be...

The Art of Not Flinching

The Art of Not Flinching

The Art of Not Flinching How to Stay Unbreakable When Someone Tries to Take You Down Business isn’t just strategy—it's psychology. When you’re building something real, people will smile to...

The Art of Not Flinching

The Art of Not Flinching How to Stay Unbreakable When Someone Tries to Take You Down Business isn’t just strategy—it's psychology. When you’re building something real, people will smile to...

The Second Enlightenment: From Reason to Resonance

The Second Enlightenment: From Reason to Resonance

The world is waking up again. Three hundred years after the first Enlightenment taught us how to think, we’re entering another one that’s teaching us how to feel—and measure it....

The Second Enlightenment: From Reason to Resonance

The world is waking up again. Three hundred years after the first Enlightenment taught us how to think, we’re entering another one that’s teaching us how to feel—and measure it....

Why Founders Don’t Need Venture Capital to Scale

Why Founders Don’t Need Venture Capital to Scale

The Day I Broke Up With Venture Capital Spoiler: It wasn’t me, it was them. Yesterday, I was standing in a crowded trade show aisle eating what may have been...

Why Founders Don’t Need Venture Capital to Scale

The Day I Broke Up With Venture Capital Spoiler: It wasn’t me, it was them. Yesterday, I was standing in a crowded trade show aisle eating what may have been...