Free Shipping on Orders of $50 or more*
by Heather Roberts September 09, 2025 0 Comments
You can have clear intentions, solid coherence, and even strong resonance — and still feel like your manifestation is dragging. Why? Because of Noise.
Noise is the static that dilutes your broadcast. It’s the draining relationship, the endless notifications, the cluttered desk, the pile of unresolved tasks. Even when you’re doing “everything right,” Noise divides down your power.
The Noise Scale
1–3: Constant static. Life feels chaotic by default.
4–6: Moderate static. You’re managing disruption more than eliminating it.
7–8: Low static. Mostly contained, but pops up.
9–10: Clear line. Boundaries and simplicity protect your energy.
One Simple Fix to Try Today:
Run an Energy Leak Audit. Write down everything you’re tolerating. Circle the top 3. Choose one to reduce, delegate, or eliminate this week.
Noise isn’t normal. It’s interference. Cut it, and everything else you’ve been working on — clarity, coherence, resonance — gets amplified.
👉 For the full breakdown — including real-world Noise profiles and 3 exercises to clear static fast — read Part Seven on Substack: The Physics of Manifestation: Noise — The Static That Dilutes Your Broadcast.
by Heather Roberts September 09, 2025 0 Comments
Most of us think manifestation is just about being clear on what we want. But clarity isn’t enough. You also have to be on the same frequency as the thing you’re calling in. That’s resonance.
Think of it like tuning a radio. If you’re off by just a notch, you can hear the song faintly — but the static takes over. Get on the right frequency, and the music comes through loud and clear.
You can’t attract abundance if you’re broadcasting scarcity.
You can’t draw in love if you’re transmitting loneliness.
You can’t align with ease if you’re living in stress.
The energy you live in now sets the tone for what shows up next. Resonance means practicing the felt state of who you’re becoming — not faking it, not forcing it, just gently normalizing it.
Familiar. Your dream feels natural, not like a fantasy.
Grounded. You’re rehearsing it in small ways, not just wishing.
Expansive. The state feels bigger than your current circumstances.
When resonance is strong, there’s no sense of “waiting.” You’re already living it on an energetic level.
Affirmations that feel flat.
Visualizations that stay stuck in “someday.”
Focusing more on the gap than the goal.
That’s static. The signal isn’t matching yet.
Ask yourself:
If my outcome arrived tomorrow, would it feel familiar or shocking?
How often do I embody the emotions of my future self today?
Am I rehearsing lack or rehearsing fulfillment?
Pick one outcome you’re working toward.
Write down: What emotions come with it?
Practice those feelings today in small ways.
✨ Examples:
Want abundance? Practice gratitude for what’s already here.
Want love? Express kindness right now.
Want freedom? Create a pocket of ease in your day.
Notice how your body and mood shift when you start to normalize that state.
Resonance is the bridge between what you want and where you are. When your frequency matches your desired reality, the field amplifies it. Live the future now — not by pretending, but by practicing.
The stronger the resonance, the faster reality clicks into place.
by Heather Roberts September 05, 2025 0 Comments
No broadcast stays perfectly tuned forever. Every signal drifts. Every station picks up interference.
The difference between mastery and struggle isn’t whether you wobble — it’s how fast you retune.
This is what I call Velocity of Return: the speed at which you notice misalignment and recalibrate.
A slow return looks like one bad day sliding into a bad week, spiraling into “nothing ever works out for me.”
A fast return looks like catching yourself mid-sentence, laughing at the wobble, and resetting before it derails momentum.
In physics, recovery time is everything. A system that resets quickly stabilizes. A system that lags stays noisy. Your nervous system works the same way.
When you shorten your return velocity, you don’t just recover faster — you keep the signal steady enough for reality to lock in.
In the full Substack piece, I break down:
The Retuning Test you can use anytime
A simple weekly Velocity Drill
How to apply recovery physics to your own manifestation practice
👉 Read the full Part Five on Substack here
👉 Get the Physics of Manifestation Workbook to put these drills into daily practice
by Heather Roberts September 02, 2025 0 Comments
You can have a clean “why” (Purity) and a sharp “what” (Clarity) — but if your thoughts, feelings, and actions aren’t playing the same track, the broadcast comes out garbled.
That’s what Coherence is: the degree to which your inner playlist is synced.
Without it, you end up in the Coherence Gap:
Saying you want health but living off takeout.
Declaring you’re ready for love but shutting down when it appears.
Wanting financial ease but feeling guilty every time you spend.
Your words, emotions, and behaviors contradict each other, and the signal fractures.
With coherence, everything clicks. Thought, feeling, and action move in rhythm. No leaks. No wasted energy. Just alignment that others can feel.
Coherence is what makes some people magnetic. They’re not trying to attract; they’re simply not leaking.
When your broadcast is coherent:
Decisions get faster.
Doubt fades.
People sense your alignment before you say a word
In the full Substack article, I break down:
The Coherence Scale (1–10)
Practical daily exercises to build alignment
Real-world profiles of how coherence (or incoherence) shows up
👉 Read the full Part Four on Substack here
👉 Want to practice this in real time? Get the Physics of Manifestation Workbook
by Heather Roberts August 31, 2025 0 Comments
If Part One was about state and Part Two was about purity, Part Three is about something deceptively simple: clarity.
Here’s the truth: vague goals create vague results.
“I want more money.”
“I want a better job.”
“I want to be happier.”
All of these are technically achievable tomorrow — but probably not in ways you’d want. A dollar on the sidewalk. A job you hate. A fleeting happy moment.
That’s the danger of fog.
Clarity, on the other hand, works like coordinates. It gives your broadcast something precise to lock onto — and when it’s sharp enough, the right opportunities don’t just appear, they become recognizable the moment they show up.
Think of your intent as the broadcast. Purity makes the signal clean. Clarity makes it trackable. Without clarity, even a pure broadcast gets lost in static.
When clarity is high:
You stop chasing what doesn’t fit.
You recognize the right opportunities instantly.
People can actually help you, because they know what you’re aiming for.
In the full Substack piece, I share a clarity scale, a vividness test, and real-world examples of what a “laser-locked” outcome looks like. I also give practical exercises you can start today to sharpen your own clarity and accelerate your manifestations.
👉 Read the full Part Three on Substack here
👉 Want to put this into practice? The Physics of Manifestation Workbook is now available for download on Amazon.
by Heather Roberts August 29, 2025 0 Comments
In Part One, we explored why your state of being is the multiplier in manifestation. Now we zoom in on a specific variable: Purity of Intent. If Part One was about learning the texture of your current broadcast, Part Two is about clearing it until the channel is so clean it cuts through the noise like a spotlight through fog.
You can have perfect clarity, discipline, and vision boards that belong in an art museum — and still feel like your manifestations arrive battered and delayed.
Why? Because your broadcast — the why behind what you want — is being split across competing channels.
Channel One: Yes, I want this.
Channel Two: I don’t deserve it.
Channel Three: What if it changes me?
Mixed broadcasts confuse everything. Even one strong signal gets distorted when static bleeds in.
Purity of Intent is choosing a primary broadcast and cutting the rest. It’s wanting something simply because it’s aligned — not because it earns approval, patches insecurity, or keeps you from falling behind.
Signs of a Pure Broadcast:
You’d still want it if no one ever knew.
You don’t need it to repair self-worth.
Imagining it tomorrow feels like joy, not relief.
Signs of Contamination:
The goal feels heavy, like a test.
You care more about how it looks than how it feels.
Relief outweighs excitement — like dodging failure, not stepping into expansion.
The Brutal “Why” Audit — Write your goal. List every reason. Mark with P (primary, intrinsic) or S (static, external). Keep the P’s. Remove or rewrite the S’s.
The Tomorrow Test — If it arrived tomorrow, would it feel like joy or complicated relief?
The Nobody’s Watching Reframe — If no one would ever know you achieved it, would you still want it?
Replace the Static — Rewrite S-reasons into P-reasons. Example: “So my parents are proud” → “Because I light up when I’m doing this work.”
The Hidden Performer: Purity high, but hidden “prove myself” motives distort. → Solution: Nobody’s Watching Reframe.
The Approval Addict: Broadcast shifts based on audience. → Solution: Commit to one private project for 30 days.
The Quietly Aligned: Strong purity, but high external noise. → Solution: Protect boundaries, cut inputs, lower noise.
Morning & Night Check: Ask “What am I broadcasting today?”
Static Removal: Cross out one S-reason daily.
Primary Strengthening: Rewrite or amplify one P-reason daily.
By week’s end, your channel will be cleaner, steadier, harder to disrupt.
Confusion drops — there’s one clear message going out.
Procrastination fades — alignment pulls you forward.
Opportunities “appear out of nowhere” — not magic, just reception improving.
Purity of Intent is the clean broadcast that changes everything.
This is Part Two of The Physics of Manifestation series. Subscribe to my substack for Part Three.
by Heather Roberts August 28, 2025 0 Comments
People love categories....
It’s how our brains make sense of the world. We put people in boxes, assign them labels, and then decide how to engage with them.
But here’s the thing: I’ve never fit into a category. Not in business, not in life. And that’s been a blessing and a frustration. Because when people can’t categorize you, they don’t know where to file you. They don’t know how to measure you. They don’t know what to do with your energy.
So let me make it simple. If you must categorize me, then think of me as the modern, female equivalent of Jerry Buss.
Why Jerry Buss?
Dr. Jerry Buss wasn’t just the owner of the Lakers. He was an architect of culture. He saw the game differently, and because of that, he changed it forever.
Here’s why the comparison fits:
He built an empire out of entertainment.
Buss didn’t just buy a basketball team. He built the Lakers into a global brand, creating Showtime basketball and turning games into a full-scale cultural event. I’m doing the same in CPG — building brands that are more than products, they’re ecosystems of meaning, mission, and magnetism.
He knew it was about the experience, not just the numbers.
Anyone can crunch revenue. Buss understood that the emotional resonance of what you build — the feeling people get when they engage with it — is the real engine of growth. That’s the same ethos behind what I’m building. The product is just the vessel. The resonance is the revolution.
He attracted stars because he radiated belief.
Magic Johnson, Kareem, the coaches, the entertainers — Buss had a gravitational pull because he made people feel like they were part of something bigger. I operate the same way. People join me not just because of contracts or equity, but because they feel the vision and want to be inside it.
He wasn’t afraid of being different.
Buss turned the NBA into Hollywood. He blurred lines, broke rules, and created new ones. That energy is exactly what I bring to consumer brands: refusing the template, refusing the pro forma, and insisting that greatness doesn’t fit inside someone else’s box.
Energy Translation
If you’re looking for a neat little category to explain me, here it is: I’m building a multi-billion-dollar cultural empire in the consumer space the way Jerry Buss did with sports and entertainment. And just like Buss, I’m not here to fit into your spreadsheet. I’m here to rewrite the playbook. So no, you can’t box me in. But if you need a frame of reference? Call me the female Jerry Buss — and then watch as I build something even bigger, on my own terms.
by Heather Roberts August 27, 2025 0 Comments
When people talk about manifestation, they often picture vision boards, affirmations, or endless “hustle until it happens” energy. But the truth is this: your state of being is the single most important factor in whether or not manifestation works.
Think of it like physics.
If you strike a tuning fork and hold it next to another with the same frequency, the second one starts vibrating without being touched. But if the frequencies don’t match, there’s silence.
Manifestation works the same way.
Your thoughts and actions are important—but they’re secondary. The state you’re in determines whether your desires actually resonate with reality or just bounce off into the void.
When you’re stressed, scattered, or doubtful, your body sends out one kind of frequency. When you’re calm, clear, and aligned, you send out another. One repels opportunities, the other attracts them.
We’ve been conditioned to believe we need to force outcomes. But physics shows us otherwise: energy flows where resonance lives.
In my research and lived experience, I’m building what I call the Emotional Physics formula—a framework that measures and explains manifestation like a system. Early on, three variables stand out:
Purity of Intent – Do you truly want it, or is it ego/noise?
Clarity of Outcome – Can you name what you want in simple, specific terms?
Energetic Velocity – Are you broadcasting with conviction, or half-heartedly?
All of these are multiplied by one thing: state.
State amplifies or cancels out the equation. That’s why two people with the same vision board see wildly different results.
Before you try to manifest a new job, a relationship, or even your first million, pause and ask:
Am I in the state that matches what I want?
Do I feel anxious, or do I feel clear?
Do I believe, deep down, that it’s possible?
Because manifestation doesn’t start when the thing arrives. It starts the moment your state comes into resonance with it.
This is Part One of my series on The Physics of Manifestation.
In the next installment, we’ll go deeper into the measurable variables and how to actually apply them in daily life.Want to go deeper? Subscribe to my Substack where I’m releasing this series first.
by Heather Roberts August 25, 2025 0 Comments
Why Founders Should Stop Letting VCs Put Them in a Box
Sara Bareilles wrote Love Song not because she was heartbroken, but because a record label told her to create something “radio friendly.” They wanted proof she could play by their rules. Instead, she gave them an anthem about refusing to be reduced to their template.
That song has been looping in my head every time a VC asks me for yet another pro forma.
The Comfort Props
Here’s the thing about pro formas: they’re outdated the minute you hit “send.” Markets shift. Retailers change their timelines. Deals accelerate or stall. The numbers you asked me to invent so you can feel more comfortable? They’re obsolete by the time you open the file.
You don’t actually need them to know if I’m going to win. What you need is to decide whether you believe in me. When you ask for a pro forma, what you’re really asking for is a prop. A piece of paper that makes you feel like you’re in control of the unknown. But let’s be honest: if we’re building something great, control is an illusion.
Greatness Doesn’t Fit Into a Box
Great companies don’t scale because they stayed inside the guardrails of someone else’s spreadsheet. They scale because the founder saw around corners the market didn’t even know existed.
And yet, we’re constantly told to fit that into a box:
A neat column of projected revenue.
A tidy chart of unit economics.
A 5-year plan as if anyone actually knows what year five will look like.
I know more about my business than you ever will — and I also know the future won’t unfold the way either of us thinks. So why am I reporting to you in your format, instead of building the company in mine?
Belief Over Boxes
Either you believe in the vision, or you don’t. Either you trust the founder, or you don’t. Because if your confidence rests on whether I can generate an Excel sheet that bends reality into your preferred assumptions, then we’re not aligned. I’m not here to write you a pro forma. I’m here to build something that actually matters.
For Every Founder Who’s Been There
If you’ve ever sat across from an investor who made you feel like the entire fate of your company hinged on whether you could hand over a deck full of numbers you already knew weren’t real — you know the frustration. That energy isn’t mutually beneficial. It’s extraction dressed up as due diligence. The right investors don’t need you to fit into their box. They’ll recognize that the box was never big enough for what you’re building anyway. So no, I’m not gonna write you a pro forma. Not your pro forma. Not the one that makes me contort greatness into a spreadsheet so you can feel safe. The one I’ve already got — the vision, the traction, the momentum — that’s the one worth betting on.
by Heather Roberts August 19, 2025 0 Comments
Most companies are built with money first. I built mine with alignment.
From the beginning, the people who showed up weren’t chasing a paycheck—they were pulled in because they believed in the mission. Money wasn’t the lure; it was the byproduct.
That’s not branding spin. It’s structural. Care is baked into our DNA—into how we hire, how we make decisions, and how we measure success. You can’t fake it, and you definitely can’t buy it. Because it lives in the foundation, it can’t be splintered, whether we’re two years in or twenty.
Ironically, that’s the part most investors miss. You can model revenue, margins, and market share. But you can’t run a spreadsheet on why a team will fight for a mission long after the easy money is gone.
For eight years, I resisted outside capital. Not because I didn’t need it—there were months I was keeping the lights on by sheer will—but because I wouldn’t take money until I knew I could return it in a big way. Back then, I was still iterating, still forging the titanium core of something I knew could last decades.
Now the machine is built. The right people are in the right places. The engine is running on something stronger than cash: conviction.
And here’s the twist. Before I could even launch a formal raise, people started reaching out—friends, old customers, former business partners. Quietly. Privately. They wanted in because they already knew how I operate. They understood this isn’t a quick flip—it’s an indestructible build.
That kind of capital doesn’t just bring money. It brings believers. People who open doors, make introductions, and spread the word because they’re now part of the story. That’s leverage you can’t buy—and it’s almost impossible to cancel, duplicate, or compete against.
To me, it’s just more proof of what I’ve said all along: when you get clear on what you want, hold the right intention, and act as if it’s already here, the variables move in your favor. Call it business strategy. Call it manifestation physics. Either way, it works. Energy aligned moves faster than money ever could.
by Heather Roberts August 13, 2025 0 Comments
For most of my life, I’ve been walking around with the sense that I knew something I couldn’t prove.
Not in a delusional way. Not even in a “download from the universe” kind of way.
It was quieter than that. More consistent. Like a thread that never stopped tugging.
I couldn’t explain why I made the decisions I made, or why I could see how things would play out before they happened. I just *did.* I’d call it intuition, but even that word doesn’t fit. It’s not spiritual woo. It’s *physics.*
Or at least, it felt like it.
Which is hilarious, because I don’t do math. I can barely look at a spreadsheet without feeling like my eyeballs are going to melt.
And yet—yesterday, a physicist from Skunk Works followed me on Substack.
Yes, *that* Skunk Works. The think tank that built the U-2 and the SR-71.
The secretive black box within Lockheed Martin where the math is so advanced it practically bends space-time.
He writes under a pseudonym, but he’s real. His credentials are verifiable. And his entire Substack is basically a scientific breakdown of the exact theory I’ve been living out in real time—what I’ve been calling *Emotional Physics.*
When I saw his name in my notifications, my whole body went cold.
Not in fear. In recognition.
Because what are the odds?
What are the odds that the moment I start broadcasting this framework—this nonlinear system of human energy, emotion, and resonance—*the guy with the math shows up?*
I haven’t heard back from him yet. Maybe I won’t.
But that’s not the point.
The point is: the signal is real.
I’ve been saying for a while now that we’re on the edge of something massive. I used to call it the *next industrial revolution*, but that’s too mechanical.
This feels more like a *golden age*—a tipping point into a world where feeling and knowing start to carry as much weight as logic and proof.
And here's what matters most:
This isn’t just about me.
This is about *you.*
Because if someone like me—soap-making, nonlinear, mathematically allergic—can pull a Skunk Works physicist into my orbit just by staying aligned with what I know to be true, then maybe that’s the new playbook.
Maybe that’s what’s next.
Not gatekeeping. Not credentials.
But *coherence.*
A world where alignment is the credential.
Where your resonance is the reference.
Where truth ripples, and the right people feel it, and follow it, and find each other—across disciplines, across timelines, across what used to be called impossible.
Maybe the future isn’t something we engineer from scratch.
Maybe it’s something we *remember how to tune into.*
And if that’s true, then you’re already part of it.
Even if you can’t do the math.
Even if your only clue is a feeling in your gut you’ve never been able to shake.
That’s the first sign.
**Welcome to the field.**
by Heather Roberts August 13, 2025 0 Comments
Eight years ago, I was broke, sick, and exhausted. And still, I saw this.
Not in the vision board kind of way.
Not in the “manifest your destiny” kind of way either.
I just knew. I felt it. The grid was already laid. I just had to move through it.
Here’s what I’ve come to understand: foreshadowing and hindsight are the same thing, depending on where you’re standing on the timeline.
We like to talk about intuition like it’s magic. A mystical sixth sense. But it’s not. It’s geometry. It’s orientation. When you zoom out far enough, life stops looking like a series of random events. You start to see the structure. The way it all connects.
That’s what the UNFI show was for me.
I stepped into a moment I’d already lived a thousand times in my head, and still, it took my breath away.
People were lined up at the booth.
Buyers said yes on the spot.
I spoke to a thousand people and, for the first time in a long time, I didn’t have to prove anything.
They got it. They felt it.
Not just the mission. Not just the product. The totality of it. The intention behind it. The architecture underneath it. They didn’t need a pitch deck. Because when something is real, it doesn’t need to be explained. It can be felt.
And that brings me back to the beginning.
When I look at the last eight years—the sickness, the heartbreak, the near-death moments, the courtrooms, the trade shows where we lost more than we sold—I don’t see a mess anymore. I see foreshadowing.
Every single beat of it was a breadcrumb.
Now, when I look forward, I’m not guessing. I’m not manifesting. I’m remembering forward.
I don’t know every detail, but I know my pattern.
I know how I move.
I know what I’ve built.
And most importantly, I know how to find the people who can see it too.
This isn’t ego. It’s clarity.
I also know what I don’t know. And I finally trust that if I don’t have it yet, I can build it, ask for it, or attract it.
The longer you stay in the game, the less surprised you are. Not because you’ve become numb to it, but because you finally see how the game works. Patterns repeat. People echo. Timing matters.
Everyone says hindsight is 20/20.
What they don’t tell you is that foresight can be too.
You just have to be standing in the right part of the story.
🎁 Get 10% Off + Be the First to Know
Sign up for product drops, surprise deals, and stories from moms your purchase helps.
© 2025 Mom Bomb.
Powered by Shopify