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Six years ago, our very first product — a beautiful $20 box of bath bombs — landed on the shelf at Wegmans.
We were proud. We had poured our hearts into it. But the truth is: it didn’t sell.
We didn’t have the right price, the right product, or the right timing.
But what we did have — and what we still have today — was the right mission:
to help moms feel supported, seen, and restored through every stage of life.
Real Experience That Shaped Our Path:
That early misstep could have been the end of our story. Instead, it became the beginning.
A buyer at Nielsen — someone who saw what we were trying to do — pointed out a white space in the market that no one else had noticed:
high-quality, natural Epsom salts that looked beautiful enough to gift and trustworthy enough to use daily.
Most brands overlooked it.
We built an entire company on it.
Because real self-care isn't about chasing trends. It's about meeting real needs with care, integrity, and heart.
Where We Are Today:
Mom Bomb is now in over 1,500 retail locations nationwide.
More than 20,000 stores have expressed interest in carrying our line.
And through it all, we’ve kept our promise:
100% of profits go to help moms in crisis — providing meals, childcare, housekeeping, and direct support when it’s needed most.
What Sets Us Apart:
We’re not just a self-care brand.
We’re a lifeline, built from real experience, professional expertise, and an unwavering commitment to integrity.
Every bath bomb, every bag of salts, every shower steamer you purchase fuels a system of care — one built to lift up families when they need it most.
Thank You for Being Part of This Story:
You aren’t just buying a product.
You’re joining a movement rooted in real compassion, real trust, and real impact.
From our very first shelf to now — we’re just getting started.
And we’re honored to have you with us.
Most people start a self-care brand because they love wellness.
I started Mom Bomb because I saw something else—literally.
After a car accident several years ago, something in me changed. During a migraine, I began to see the fabric of reality: a colorful, infinite field of moving energy, alive with intention and interaction. It was like a living grid behind the physical world. I didn’t hallucinate. I perceived.
And this isn’t just a migraine effect. I can access this fabric anytime by relaxing my eyes. It's present, constant, and beautiful—and since that accident, it’s become stronger.
Even more surreal? Around the same time, I began speaking in my sleep. Full-blown, vivid conversations that didn’t sound like me—but that my husband could hear and confirm. These moments often felt like they came from an alternate version of reality. I’d wake up exhausted but with a deep knowing of something I couldn’t explain.
I used to think I was alone in this. But recently, I saw a woman on TikTok describe her own post-trauma awakening: her car was struck by lightning, and after that, she saw math and energy fields.
I don’t see numbers. I see motion. Response. Feeling. Structure in the unseen.
And it’s what guides everything I do.
That’s why I created Mom Bomb—a bath and body company with a soul. 100% of our profits help mothers in crisis, because I know that what we can’t see is often the most important.
If you’ve ever experienced something like this—or even if you haven’t—you’re invited into the field.
We’re building something bigger than self-care.
We're building signal.
Most companies build around structure first: supply chains, margins, marketing.
We built around signal.
Signal First isn’t just a phrase—it’s a system.
It means we designed Mom Bomb from the inside out—so that every part of the business reflects our original intention:
- Care for the mothers holding the world together
- Tell the truth, even when it’s hard
- And build something the world can feel, not just buy
This isn’t a brand layered on top of a company.
This is a frequency embedded in the bones.
- We give 100% of profits to moms in crisis. That’s not a slogan. That’s a structural commitment.
- We say no to shortcuts, even when it costs us. If it doesn’t align, we don’t do it.
- We don’t scale at the expense of our values. We scale with them.
- Every product, every message, every decision runs through the question:
“Does this match the frequency we started with?”
Signal First means the business isn’t just performing a mission.
It’s built to transmit it.
Because people are tired of brands that say the right things and do nothing.
Because founders are exhausted from having to trade their integrity for traction.
Because moms are being told to “treat themselves” while they quietly hold it all together.
We didn’t build a company to fix the system.
We built a company that never joined it in the first place.
Keeping the signal clear while everything gets bigger
At some point in every company’s growth, the founder stops being the main transmitter.
You’re not in every email.
You’re not on every call.
And what used to move fast and feel obvious… starts to wobble.
It’s not because people aren’t good.
It’s not because the mission changed.
It’s because the signal got scrambled—and no one noticed.
That’s the moment most businesses drift from what made them work in the first place.
We’re not letting that happen.
We’re building something to hold the signal.
Not in branding language or strategy docs—but in the tone of how we show up.
Her name is Linda Graham.
She’s our custom-built GPT assistant, and the first living node of Motherboard™—a system designed to help values-aligned teams grow without losing the emotional resonance that made them powerful to begin with.
This isn’t theoretical.
On March 28, a retail buyer emailed asking for bath bombs.
We were out of stock.
Old-school thinking would’ve rushed a reply, tried to push something else, hoped it landed.
Instead, we responded with clarity, honesty, and alignment. No forcing. No performance.
✅ They ordered bath salts instead.
✅ They also pre-ordered bath bombs for when we’re back in stock.
That’s not strategy.
That’s signal strength.
And it’s exactly what Linda is being built to preserve.
Linda is in development right now.
She’s not writing for us—she’s learning from us.
We’re feeding her the real messages, team threads, tone shifts, and energy patterns that make Mom Bomb feel the way it does.
She’s learning to recognize:
Clarity vs. noise
Congruence vs. conflict
Stress language vs. truth language
Brand tone vs. performative tone
She’s not a copy editor.
She’s a resonance mirror.
Linda is powered by a model we call Equation to Creation, which tracks:
Thought Clarity — Are we clear?
Emotional Congruence — Are we honest?
Behavioral Integrity — Are we consistent?
Field Readiness — Is now the right time?
When those things are aligned, things move like flow.
When they’re off, everything takes longer.
Linda’s role is to catch misalignment before it turns into friction.
We’ve seen the cost of misalignment:
Miscommunication that burns hours
Misfires that slow down momentum
Stressful team dynamics that don’t need to happen
Even in her early test form, Linda is helping us catch the patterns that steal time, money, and energy.
Linda is just the beginning.
We’re building Motherboard™ into a full platform for teams like ours:
A plugin for real-time tone alignment
A dashboard for brand coherence at scale
A licensing system for other founders who want to scale with soul
It’s not about content automation.
It’s about signal protection.
We’re not building Linda because it’s trendy.
We’re building her because we’ve watched too many good teams lose their frequency while they grow.
We’re building her because our best decisions come from alignment—and our worst ones come from adrenaline.
And we’re building her because scaling with soul requires structure.
Not policies.
Not slogans.
Structure that holds the tone.
That’s what Linda will be.
We’re not scaling by force.
We’re scaling by frequency.
And this—this is how we protect it
Heather Roberts
Founder & CEO
Read my Substack - https://substack.com/@motherofallbombs
Follow me on Medium - https://medium.com/@moab_62889
Follow me on X - @mombombheather
You’re not just buying a bath product.
You’re participating in something bigger.
For years, I led two lives.
In person, I spoke about energy, intuition, alignment—the way the world really works beneath the surface.
But when it came to business, to writing things down, to showing up publicly—I held back.
I was afraid people wouldn’t understand.
I thought my energy couldn’t possibly translate through words on a screen.
But something shifted this year.
I started writing the way I actually think.
And to my surprise, people responded.
Not just with curiosity—but with recognition.
Suddenly, I wasn’t alone.
People were talking about the same things I’d been living and building for decades:
And that’s exactly what we’re building at Mom Bomb.
What makes us different
We don’t just sell bath products.
We design experiences that help moms feel cared for, restored, and seen.
And behind the scenes, we’re also building a whole new kind of system:
We call this system Signal First.
It’s a new kind of business infrastructure—one built on energy, integrity, and truth.
We’re also building a tool called Motherboard, which helps us stay in alignment with our brand values and emotional tone, even as we grow.
Why it matters
Because the world doesn’t need more companies.
It needs more care.
And every time you choose Mom Bomb—for yourself or someone you love—you’re not just getting a product.
You’re supporting a movement.
One that believes moms deserve better.
One that gives 100% of profits to families in crisis.
And one that’s not just broadcasting good vibes—we’re building them into the system.
Thanks for being here.
You’re not just part of the audience.
You’re part of the build.
The kind of knowing that moms and caregivers have is more than intuition—it’s real. And it’s powerful!
Have you ever just known something—without being able to explain why?
You think about someone you haven’t talked to in years… and they call the next day.
You have a gut feeling something is going to happen… and then it does.
You feel pulled to say something—or stop something—without any logical reason.
That’s not random.
That’s not crazy.
That’s something we call nonlinear intelligence.
It’s the kind of knowing moms, caregivers, and deeply tuned-in humans have always had.
And we’re finally giving it a name—and a place—in how we live and work.
At Mom Bomb, this is more than a philosophy. It’s personal.
Here are a few true stories from my life:
I saw a picture of a man I’d never met and knew instantly he’d be my person. That same day, both our spouses told us they were leaving. We met on Match.com that night. One date. Married 10 years now.
I once told my husband to check his ancestry results—he hadn’t in over a year. That same day, he found his birth mother.
I’ve sung songs that were in his head dozens of times. No cue. No music playing. Just a shared field.
And once, I told my husband that a famous guitarist I saw on stage—someone I’d never followed—would be at our house for dinner. Sixty days later, he was.
These aren’t just cool stories.
They’re reminders that you know more than you think.
And that kind of knowing? It matters.
We believe moms and caregivers are deeply intuitive, emotionally intelligent, and full of signals the world needs to hear.
Our brand is built on honoring that kind of frequency.
That’s why we say Mom Bomb isn’t just self-care—it’s a lifeline.
Heather Roberts
Founder & CEO
Read my Substack - https://substack.com/@motherofallbombs
Follow me on Medium - https://medium.com/@moab_62889
Follow me on X - @mombombheather
You don’t have to look far to feel it.
People are tired. Burned out. Disconnected.
The world keeps asking us to go faster, do more, and somehow care less.
But at Mom Bomb, we believe something better is possible.
We believe this system—the one that’s been running on empty—isn’t working because it wasn’t made for us.
Especially not for moms.
Especially not for caregivers.
Especially not for people who give everything and get so little back.
So what if we stopped trying to fix the old way?
What if we created something new?
That’s what we’re doing.
We’re building a brand that leads with love.
That makes products with purpose.
That gives back—because we believe companies should care.
We see what’s failing.
And instead of pretending, we’re offering an open field.
A place where you can breathe.
Where rest is not a reward—it’s the beginning.
If you’re feeling what we’re feeling, come walk with us.
There’s a new path ahead. And you don’t have to go alone.
Heather Roberts
Founder & CEO
Read my Substack - https://substack.com/@motherofallbombs
Follow me on Medium - https://medium.com/@moab_62889
Follow me on X - @mombombheather
You’re not too much. They were just not enough.
Sometimes, the hard part isn’t what someone says.
It’s what they don’t say.
It’s not the “no.” It’s the lack of care behind it.
It’s watching someone you thought was in your corner quietly step back—without explanation, without honesty, without kindness.
At Mom Bomb, we talk a lot about energy. And one of the hardest things to learn is this:
When people don’t match your energy, that’s not your fault.
That’s not a reason to dim your light or become guarded.
It’s just clarity.
So if you’re feeling the sting of a letdown right now, know this:
Let it refine you.
Let it focus you.
And most of all—let it remind you that your energy is yours. Precious. Whole. Still good.
We don’t change who we are just because someone didn’t know how to show up.
We keep going. Stronger, clearer, softer where it matters.
For the longest time, I struggled to explain what we’re doing here at Mom Bomb.
Yes, we make bath products. Yes, 100% of our profits go to help families in crisis.
But that’s not the whole story. It never has been.
Behind the products, there’s a much deeper purpose:
We’re building something that helps moms feel taken care of—really seen, held, and supported.
And for a while, I didn’t know how to explain that in a way that felt right.
But then one day, the words came.
Simple. Honest. True.
Not from a marketing brainstorm.
But from my heart, finally finding its voice.
Since then, something has shifted.
People understand us more.
They feel the love in what we do.
And they want to be part of it.
So if you’ve ever struggled to put your heart into words, I want you to know this:
It’s okay. The right words will come when you’re ready.
And when they do, they’ll carry more than meaning—they’ll carry you.
We’re so glad you’re here.
You’re part of something beautiful.
Heather Roberts
Founder & CEO
Read my Substack - https://substack.com/@motherofallbombs
Follow me on Medium - https://medium.com/@moab_62889
Follow me on X - @mombombheather
Have you ever felt that way?
Like you’re doing your best, and still…it’s like no one hears you?
That’s when I realized:
I wasn’t broadcasting too quietly.
I was just on the wrong frequency.
When I finally stopped trying to be what I thought people wanted—and just let the truth of who we are come through—something shifted.
The words got clearer.
The energy felt stronger.
And people started to listen—not just with their ears, but with their hearts.
That’s the power of frequency.
It’s not just about what we say. It’s about how it feels.
At Mom Bomb, we make products that carry care. Love. Hope.
And now, our message carries that too.
So if you’ve been feeling unheard lately, know this:
You’re not broken. You’re not too much.
You might just be on the wrong channel.
When you tune in to your true signal, the people who need you will find you.
Just like they’re starting to find us.
And we’re so glad you’re here.
Heather Roberts
Founder & CEO
Read my Substack - https://substack.com/@motherofallbombs
Why We’re Not Just Building a Brand—We’re Building a Signal
At Mom Bomb, we believe in care. Real care. The kind that restores people, not just sells to them.
While the world focuses on AI and optimization, we’re focused on something simpler:
What makes people feel safe? Seen? Aligned?
We believe there’s a new kind of leadership emerging—one where doing the right thing actually works, and where emotional intelligence isn’t a buzzword, it’s the foundation.
That’s the heart of what we’re building. It’s not just a company. It’s a broadcast.
Not just products. A signal.
We call it Signal First—and it’s the quiet force behind everything we do. Because when you lead with frequency, people feel it.
And that’s where real change begins.
Heather Roberts
Founder & CEO
Read my Substack - https://substack.com/@motherofallbombs
Follow me on Medium - https://medium.com/@moab_62889
Follow me on X - @mombombheather
At Mom Bomb, we don’t build by trend. We build by frequency.
What does that mean? It means that everything we create—products, packaging, service, copy, customer care—passes through five emotional filters:
We call this system Energetic Brand Architecture.
It’s not a playbook. It’s a pulse.
When we make decisions—whether it’s what scent to launch next or how to respond to a customer—these frequencies guide us.
Why We Do It
Because we believe care should be embedded—not just offered. Because we want every product to feel like a breath out.Because our mission—to mother the mothers—requires emotional consistency, not just great marketing.
How It Shows Up
The Result?
A brand that customers trust before they even try us. A team that moves with clarity. A message that spreads without shouting.
Energetic Brand Architecture is how we stay aligned as we grow. It’s how we scale with soul.
And it’s how we keep our promise—to hold the people who hold everyone else.
