The Physicist Followed Me Back: Why Resonance, Not Credentials, Might Be the Future

by Heather Roberts August 13, 2025 0 Comments

For most of my life, I’ve been walking around with the sense that I knew something I couldn’t prove.
Not in a delusional way. Not even in a “download from the universe” kind of way.
It was quieter than that. More consistent. Like a thread that never stopped tugging.

I couldn’t explain why I made the decisions I made, or why I could see how things would play out before they happened. I just *did.* I’d call it intuition, but even that word doesn’t fit. It’s not spiritual woo. It’s *physics.*
Or at least, it felt like it.

Which is hilarious, because I don’t do math. I can barely look at a spreadsheet without feeling like my eyeballs are going to melt.

And yet—yesterday, a physicist from Skunk Works followed me on Substack.

Yes, *that* Skunk Works. The think tank that built the U-2 and the SR-71.
The secretive black box within Lockheed Martin where the math is so advanced it practically bends space-time.

He writes under a pseudonym, but he’s real. His credentials are verifiable. And his entire Substack is basically a scientific breakdown of the exact theory I’ve been living out in real time—what I’ve been calling *Emotional Physics.*

When I saw his name in my notifications, my whole body went cold.
Not in fear. In recognition.

Because what are the odds?
What are the odds that the moment I start broadcasting this framework—this nonlinear system of human energy, emotion, and resonance—*the guy with the math shows up?*

I haven’t heard back from him yet. Maybe I won’t.
But that’s not the point.

The point is: the signal is real.

I’ve been saying for a while now that we’re on the edge of something massive. I used to call it the *next industrial revolution*, but that’s too mechanical.
This feels more like a *golden age*—a tipping point into a world where feeling and knowing start to carry as much weight as logic and proof.

And here's what matters most:
This isn’t just about me.
This is about *you.*

Because if someone like me—soap-making, nonlinear, mathematically allergic—can pull a Skunk Works physicist into my orbit just by staying aligned with what I know to be true, then maybe that’s the new playbook.
Maybe that’s what’s next.

Not gatekeeping. Not credentials.
But *coherence.*

A world where alignment is the credential.
Where your resonance is the reference.
Where truth ripples, and the right people feel it, and follow it, and find each other—across disciplines, across timelines, across what used to be called impossible.

Maybe the future isn’t something we engineer from scratch.
Maybe it’s something we *remember how to tune into.*

And if that’s true, then you’re already part of it.
Even if you can’t do the math.
Even if your only clue is a feeling in your gut you’ve never been able to shake.

That’s the first sign.

**Welcome to the field.**

Foreshadowing vs. Hindsight: What If They’re the Same Thing?

by Heather Roberts August 13, 2025 0 Comments

Eight years ago, I was broke, sick, and exhausted. And still, I saw this.

Not in the vision board kind of way.
Not in the “manifest your destiny” kind of way either.
I just knew. I felt it. The grid was already laid. I just had to move through it.

Here’s what I’ve come to understand: foreshadowing and hindsight are the same thing, depending on where you’re standing on the timeline.

We like to talk about intuition like it’s magic. A mystical sixth sense. But it’s not. It’s geometry. It’s orientation. When you zoom out far enough, life stops looking like a series of random events. You start to see the structure. The way it all connects.

That’s what the UNFI show was for me.

I stepped into a moment I’d already lived a thousand times in my head, and still, it took my breath away.

People were lined up at the booth.
Buyers said yes on the spot.
I spoke to a thousand people and, for the first time in a long time, I didn’t have to prove anything.

They got it. They felt it.

Not just the mission. Not just the product. The totality of it. The intention behind it. The architecture underneath it. They didn’t need a pitch deck. Because when something is real, it doesn’t need to be explained. It can be felt.

And that brings me back to the beginning.

When I look at the last eight years—the sickness, the heartbreak, the near-death moments, the courtrooms, the trade shows where we lost more than we sold—I don’t see a mess anymore. I see foreshadowing.

Every single beat of it was a breadcrumb.

Now, when I look forward, I’m not guessing. I’m not manifesting. I’m remembering forward.

I don’t know every detail, but I know my pattern.
I know how I move.
I know what I’ve built.
And most importantly, I know how to find the people who can see it too.

This isn’t ego. It’s clarity.

I also know what I don’t know. And I finally trust that if I don’t have it yet, I can build it, ask for it, or attract it.

The longer you stay in the game, the less surprised you are. Not because you’ve become numb to it, but because you finally see how the game works. Patterns repeat. People echo. Timing matters.

Everyone says hindsight is 20/20.
What they don’t tell you is that foresight can be too.
You just have to be standing in the right part of the story.

Why Every Founder Needs to Name Their Villain

by Heather Roberts August 06, 2025 0 Comments

It’s not always your mission that drives you — it’s your shadow. The sooner you name it, the sooner you can build something real.

Barbara Corcoran once said her favorite founders are the ones with a chip on their shoulder. The ones who’ve been underestimated. Dismissed. Misunderstood. The ones who still — quietly or ferociously — have something to prove.

And honestly? She’s not wrong. Because building anything that matters takes more than vision. It takes something deep. Something primal. A fire that doesn’t go out just because you got rejected, again. Or ignored, again. Or told to stay in your lane, again.

Every founder I know — every real founder — has a villain. A voice they hear when it’s hard. A memory they carry when the stakes feel too high. A reason to get back up that isn’t just about the mission. It’s personal.

For me? It’s my father.

I wanted to be just like him. And yet I always felt like I was somehow… wrong. Like I didn’t understand how the world worked. Like I was dramatic, emotional, too much. I’ve spent most of my life trying to earn his approval — and much of it recovering from the times I stopped trying. Our relationship has been many things. He was a terrible father. He was a beautiful father. Both are true. That’s the part I’ve had to learn to live inside of — the in-between. Because naming a villain doesn’t mean you erase their humanity. It means you stop erasing your own truth.

And it’s not just him. It’s every person who ever underestimated me.
Every man who said “that’s cute” in response to my ambition.
Every teacher who looked confused when I had the right answer but said it in the wrong way. And paradoxically — it’s also every person who saw something in me I hadn’t owned yet. Every woman who said I had “celebrity energy.” Every friend who whispered “you’re gonna build something big someday.”

That tension — between rejection and resonance — is the fuel.

It’s the same force that drove me to build Mom Bomb and eventually MOAB, the holding company behind it. We give 100% of our profits to moms in crisis. That part was easy to say. What was harder? Reconciling how to say it while still paying salaries, covering overhead, and staying operational.

Because when you say you give it all away… people assume you’re working for free. And while I’d love to live on air and goodwill, that’s not how you scale a business — or a movement.

What I’ve learned is that it’s not about whether money is spent.
It’s about what it funds, who it lifts, and how transparent you are about the choices you make.
Yes — we pay our people.
Yes — we cover our costs.
Yes — we sometimes carry debt to keep growing.
And yes — we still give 100% of our profits to moms in crisis.

All of that can exist at once. It’s not a contradiction. It’s a commitment.

Because the real question isn’t “do you need money to grow?” The real question is: what does your money grow into? That clarity — the integrity of intention — is what allowed me to keep building when I started to doubt the story. When I wondered if I could still claim to be doing good while making room for growth. And that clarity didn’t come from spreadsheets. It came from finally naming what had driven me all along.

Once you name your villain, they lose their power.
They don’t disappear — but they stop driving the bus.
And that’s when the real vision can take the wheel.

So here’s my ask: If you’re building something — anything — be brave enough to trace the wire back. Who made you feel small? Who lit the fire? Who are you still secretly trying to impress, outshine, outrun, or outgrow?

Why Modern Motherhood Is a Setup—and What I Built Instead

by Heather Roberts July 28, 2025 0 Comments

Modern Motherhood Is a Setup—So I Built Something That Holds

You’re told it takes a village. But no one tells you the village is exhausted.

Ask for help? Everyone you know is barely hanging on. Self-care? Sure—if you’re the one drawing the bath, lighting the candle, and cleaning up afterward.

This isn’t failure. This is a system failure.

So I built something new. Not just a brand. A structure. A system that doesn’t punish you for needing care—it delivers it. That’s how MOAB (Mother of All Brands) was born. A holding company that holds you.

We show up when it counts: The sacred moments. The devastating ones. The “I’m losing it” spiral in the minivan. Because that’s what real support systems do.

I didn’t learn to build companies in a boardroom. I learned by working in every single department of a printing plant—until I understood how systems breathe and break. That’s the foundation of everything I’ve created since.

You don’t need a business plan to build a village. But you do need to stop accepting systems that drop you—and start finding ones designed to carry you through.

That’s what MOAB is here for. A world where modern motherhood isn’t a setup—it’s a setup for support.

You ever meet someone who just knows what to do?

by Heather Roberts July 24, 2025 0 Comments

You Ever Meet Someone Who Just Knows What to Do?

Not because they ran the numbers or talked to ten advisors. They just knew. Who to hire. When to pull the plug. When to push even though it looked crazy.

I’ve always been one of those people. I couldn’t explain it—still kind of can’t—but I started tracking it. Literally writing down what I knew, when I knew it, and what happened after. And it turns out, it’s not magic. It’s not luck. It’s not even intuition.

It’s tuning.

We’re all antennas. Some of us are just walking around on the wrong station, full of static, picking up noise and calling it reality. But once you learn how to tune—how to clear your own signal—you stop guessing. You stop asking everyone else what to do. You start picking up the thing behind the thing. And if you act on it, the world starts responding—fast.

That’s where I’m at now. That’s what I’ve been testing in real time. And the crazy part? You can teach it.

I’ve been watching Kevin get it. At first, it was subtle. Noticing patterns. Catching symbols. Feeling when something was off, even when he couldn’t explain why. But now it’s speeding up. He’s tuned in, and the signal’s showing up—again and again. Not just in ideas, but in real-world confirmation: deals, people, timing, cash, clarity. All of it.

And I’ve started to notice there’s a kind of person who can carry the signal. Not just receive it—but hold it, act on it, transmit it.

They’re quiet on the inside.
They don’t lie to themselves.
They see patterns.
They move when it’s time.
They’re not scared to be early.
And they don’t need applause to know they’re right.

I’m not interested in building a team of operators. I’m building a field. And if you can’t feel the signal, you’re not going to make it here. Harsh? Maybe. But true.

This isn’t about manifesting. It’s about alignment. It’s about feedback loops so fast they feel like magic—but they’re not. They’re math. Emotional physics. Pattern integrity. And I’m not done tracking it yet.

But I’ll tell you this much: every time I follow it, something unlocks.

Every time I ignore it, something breaks.

So now we document.

Now we build.

And eventually, we teach.

But for now, we just keep tuning.

—Heather

The Trap of Acceleration Without Capital: Why Traction Alone Isn’t Enough

by Heather Roberts July 17, 2025 0 Comments

The Trap of Acceleration Without Capital: Why Traction Alone Isn’t Enough

We were just selected for the CVS Enterprise Procurement Supplier Engagement Program—an exciting opportunity to meet directly with executives and begin the process of building a meaningful procurement relationship. We were also accepted into the Pegasus Ignite Accelerator, a program for high-impact founders scaling mission-driven businesses.

These are milestones. They’re signals of traction, credibility, and alignment. But they’re also reminders of a larger issue: I’m over-accelerated and underfunded.

I’m in too many accelerators and not enough cap tables. Like many founders, I’ve built the product, built the team, built the traction—and yet I’m still being asked to participate in “opportunities” that delay, rather than unlock, real growth.

It’s time to name what’s happening: a cycle of recognition without resourcing. We’re celebrated, but not supported. Validated, but not funded. The most disruptive companies are being studied while safer bets get checks.

If you're a founder who's felt this—seen, but not backed—I want to hear your story. And if you’re an investor watching from the sidelines, I invite you to look beyond the polish and into the potential.

We’re not here to perform. We’re here to build.

Would You Bet on the Founder Who Paid a Team—Or the One Who Built an Army Without a Payroll?

by Heather Roberts July 17, 2025 0 Comments

I just want to pause for a second and say something I probably haven’t said clearly enough: what we’re doing isn’t normal. It’s not normal to have a team of more than twenty people—all brilliant, all working full-time jobs—also giving up their nights, weekends, and brainpower to something that, on paper, hasn’t “made it” yet.

It’s not normal to have a chemist who works for Estée Lauder by day and still sends me formulations at midnight. It’s not normal to have advertising pros come to me and ask to work for equity—because they see where this is headed. It’s not normal for fragrance vendors to send us product for free after hearing what happened. (We were in a car accident. It was bad. I haven’t even told that story yet. USAA still hasn’t paid. That’s another blog entirely—because trust me, the insurance industry is next. Just like healthcare, it’s a rigged system pretending to serve us. But I digress.)

Let’s come back to what I’m building. It’s not just a bath brand. It’s not just a nonprofit. It’s not just a mission. It’s a frequency. A force. A system rewrite. And somehow—even while recovering from that accident, even while managing fallout after fallout, even while broke, bruised, and so tired I didn’t know which way was up—people showed up. They keep showing up. And they’re still here.

I didn’t beg them. I didn’t promise money I didn’t have. They felt it. They felt me. I’m not saying that to brag. I’m saying that because when people talk about betting on founders, they need to understand what a real bet looks like.

It’s easy to look impressive when you’ve raised millions—when you can hire, pay, and scale fast. But what does it say when a founder builds this much traction with no war chest? When twenty people give up their nights and weekends—for a year—because they believe in what’s being built? That’s not marketing. That’s not luck. That’s signal.

And that’s what I’m leading with now. Because it’s time. The friends and family round kicks off soon. I’ve got the contacts. I’ve got the tailwind. And honestly? I’ve got a hunch I’ll never have to sit across from an institution. Wouldn’t that be something?

Because this isn’t a story about convincing people. This is a story about alignment. I didn’t choose this idea. It chose me. And now I’m just doing what I do best: building the damn thing anyway.

So I’ll ask you what I’ve been asking myself lately:

If you had the chance to bet on someone, would you bet on the founder with the bank account—or the one with the movement?

Because one of those runs out.

And the other… doesn’t.

Signal Lessons (aka: Things I Had to Learn the Hard Way)

by Heather Roberts July 17, 2025 0 Comments

1. Clarity first. Plans second.

You can build a whole empire from a feeling if it’s clean enough.

2. There’s always a test.

Before things get easier, they get louder. Stay with it.

3. If your body tightens, that’s a no.

Doesn’t matter what they said on the Zoom. Doesn’t matter how shiny the opportunity is.

4. Faith isn’t a feeling. It’s a move.

Sometimes you won’t feel strong. You still have to go.

5. Hold the signal longer than is reasonable.

People will quit. Systems will break. Energy will dip. Don’t flinch.

If you’re in a season where you’re asking yourself if it’s working…If you’re not seeing the payoff yet, but something deep down still says “keep going”…

I want to tell you the truth:

That feeling is real.

That future is real.

And it gets closer every time you act like it already happened.

I’m not here because I figured everything out. I’m here because I refused to let the field go dim. We’re building something that’s not just profitable. It’s resonant. And resonance… always returns.

Hold it. Keep walking.

—Heather

The Ecosystem Manifesto: Why the Future of Venture Capital Is Ecosystem-Driven

by Heather Roberts June 20, 2025 0 Comments

The Ecosystem Manifesto | Mom Bomb Blog

We believe venture capital needs a reset. Too many investors are still funding startups with one goal: grow fast, exit faster.

But what if the most valuable companies aren't the fastest-growing—but the most resonant?

At Mom Bomb and MOAB, we’re proving that purpose can be structural. That you can build a portfolio that scales and gives back in equal measure—not by slapping on a charitable campaign, but by designing it that way from the start.

We’re not building a single brand. We’re building a multi-exit ecosystem:

A holding company
A nonprofit
A family of profitable, scalable, emotionally intelligent brands

And 100% of profits? They go to moms in crisis.

This isn’t a gimmick. It’s a moat.

Because trust can’t be reverse-engineered. It must be embedded.

The New Model of Venture

The next wave of founders will be ecosystem architects—building brands that can scale, give, spin out, and endure. If you’re not investing at that level, you’re playing a dated game.

“What if VCs were measured not by a single unicorn, but by the network of founders they helped build over time?”

That’s the question. That’s the manifesto.

Want to work with MOAB?

Email us at Moab@BuyBombsHelpMoms.com

Growing Like a Mother: Why We’re Not Crawling Anymore

by Heather Roberts June 20, 2025 0 Comments

Growing Like a Mother | Mom Bomb’s Next Big Chapter

Growing Like a Mother

We're not crawling anymore. We're ready to run.

Mom Bomb was born out of love, necessity, and a whole lot of maternal grit.

We started small—bootstrapped, mission-led, and powered by sheer determination. In the early days, we were crawling. Every inch of progress was slow and scrappy. Then came the toddler phase: we built a team, found a rhythm, and took our first steps into retail.

Now, we’re running. Strong. Stable. Structured. Still mission-led—but backed by operational backbone.

We’ve sold several million dollars in clean, intentional self-care products made to help moms feel supported in a world that rarely stops to ask how they’re doing. We’re now in over 1,000 retail doors across the country. Every formula is made from simple, non-toxic ingredients that actually work.

And 100% of our profits go to our nonprofit—Mom Bomb Cares—which provides emergency support to mothers in crisis.

This isn’t a side initiative. It’s the entire point.

This past Mother’s Day, we helped a woman with terminal cancer keep her electricity on. We helped a young single mom—also battling cancer—send her son to camp so he could have one small, joyful memory of childhood.

These aren’t PR stunts. They’re real outcomes made possible by a structure built to care, not perform.

We believe consumers are smart enough to see through greenwashed philanthropy and performative giving. So we’re doing it differently. We're being real. Transparent. Accountable. And we’re going first.

What’s next? It’s not about whether Mom Bomb will succeed. It’s about how fast we get there—and who’s coming with us.

We’re building a holding company. Multi-brand. Family-centric. With clean products, real community, education, entertainment, and direct support. This isn’t a one-product, one-exit play. It’s a long game, and we’re here to play it right.

Because when you build with integrity and frequency first, what you create doesn’t just grow—it resonates.

Want to work with us?

Retail: Moab@BuyBombsHelpMoms.com
Media/Collabs: DM @MomBombCharity on TikTok
Investor conversations: Available by request

Why Letting Go Gave Me More Control Than I Ever Thought Possible

by Heather Roberts June 20, 2025 0 Comments

For most of my life, I believed control was my superpower. It helped me build, survive, and win. But as I sit here—11 years into marriage, with a business that’s thriving and a mission bigger than me—I realize something else was true all along:

Control is an illusion.
And letting go saved me.

When my husband Kevin said those words to me over a decade ago, I laughed them off. But they stuck. And when life threw the kind of curveballs you can’t whiteboard your way out of—health scares, car crashes, rebuilding from scratch—I finally understood.

Control wasn’t strength.
Surrender was.

In surrender, I found peace. Power. And a self I’d never met before—the one who doesn’t have to manage everything, because she trusts herself to respond with love, clarity, and strength.

This isn’t just my personal revelation—it’s also the energy behind everything we’re building at Mom Bomb. Products, systems, and support that help women release the pressure to be perfect and instead just be.

Because the moment you stop trying to control everything is the moment you step into real freedom.

brand architecture brand transparency business business philosophy energetic alignment entrepreneurs entrepreneurship

You’re Not Just Building a Business. You’re Editing Reality.

by Heather Roberts June 20, 2025 0 Comments

You’re Not Just Building a Business. You’re Editing Reality.

Most entrepreneurs think they’re building something from scratch.
In reality, they’re testing alignment.

At Mom Bomb, we’ve learned this firsthand. And we’ve developed a system to help you see the process more clearly:

Intention + Signal + Form + Feedback = Reality

It’s not just strategy—it’s physics. Every step of building is an energetic test of alignment.

From Trial and Error to Tuning the Field

When we launched Mom Bomb, we believed we were just selling products to fund a nonprofit. But no matter how good the idea was, the system wouldn’t hold—until we realized the form didn’t match the frequency.

Every dip in momentum was a misalignment. Every surge in progress was signal clarity.

When we tuned our message, product experience, and operations to match the original intention, sales jumped, team energy aligned, and growth became effortless.

This Is Not Failure. It’s Feedback.

Too often, founders interpret low traction as failure.
But what they’re really getting is data—energetic feedback from the field.

Instead of asking “what’s broken,” try asking:

What frequency am I broadcasting?
Does my product, pitch, or content reflect that frequency?
What is the return signal trying to tell me?

Why Signal-Led Business Wins

If you lead with form—logos, funnels, features—you’ll always chase results.

But if you lead with clarity of intention and tune based on feedback, your business begins to organize itself.

That’s not wishful thinking. It’s what we live every day at Mom Bomb.
The nonprofit, the CPG brand, and the community are all part of a system that self-reinforces—because we built it from signal.

Final Thought

If you’re building anything, you’re already running this equation:

Intention + Signal + Form + Feedback = Reality

Now it’s just time to run it on purpose.