The Body Remembers: Why Self-Care Isn’t a Luxury—It’s a Lifeline

by Heather Roberts June 02, 2025 0 Comments

The Body Remembers: A Bath That Changed Everything

The Body Remembers: Why Self-Care Isn’t a Luxury—It’s a Lifeline

How one bath helped me come home to myself—and why I created Mom Bomb to help you do the same.

By Heather Roberts, Founder of Mom Bomb

You don’t forget your body overnight.
It’s more like a slow erosion. A quiet slipping away.

One day you’re brushing your teeth and you catch a glimpse of your reflection—and you pause. Not because you’re judging. But because you don’t quite recognize the woman looking back.

I’ve been there.

By the time I was 33, I had cashed out of my first startup, bought an estate on two acres, and built a life that looked like success on paper. But behind the scenes, I was carrying more than anyone could see—stress, anxiety, motherhood, marriage, and eventually, divorce. And in the middle of it all, I lost track of the one person holding it all together: me.

I didn’t feel like myself. I didn’t feel anything at all.

Until one day, I took a bath. A real one. Not the rushed 5-minute soak with a toddler banging on the door. But a bath that felt like an exhale.

I lit a candle. I poured in magnesium salts. I let the water hold me.

And in that moment, I cried—not because I was sad, but because I finally felt safe. My body, for the first time in a long time, wasn’t just surviving. It was remembering.

That bath didn’t fix everything. But it reminded me that I existed. That I mattered. And that I didn’t need to earn rest—I just needed to receive it.

That’s why I created Mom Bomb.

We don’t just make bath products. We make restoration rituals.
We help moms come back to their bodies—not to shrink them, fix them, or disguise them, but to feel at home in them again.

Every soak is a reset button.
Every scent is a signal.
Every product we make is rooted in this belief:

Self-care is not indulgence.
It’s not a trend.
It’s a lifeline.

If you’ve been holding everyone else for so long you forgot how to hold yourself—
We made this for you.

You’re not too far gone.
You’re not broken.
You’re just waiting to be remembered.

Start with a bath.
Start with yourself.
We’ll meet you there.

The Margin of Meaning

by Heather Roberts May 14, 2025 0 Comments

Intro (optional for Mom Bomb site):
At Mom Bomb, we don’t just sell bath products—we’re rebuilding what business can feel like. In a world driven by margin, we’ve chosen meaning. This essay by our founder, Heather Roberts, is a powerful look at what it means to grow with purpose, not pressure.

There’s a quiet kind of power in seeing the truth before others do.
Not in a smug, I-told-you-so kind of way—but in the deep, steady knowing that what you’re building is real.
Even when the systems around you don’t recognize it yet.

Years ago, I applied to an accelerator. A well-known one—slick, selective, and filled with so-called thought leaders.
I didn’t even make it past the first round.

Later, I learned why:
The judges couldn’t figure out how they’d make money by taking a piece of my company—because we give 100% of our profits to help mothers in crisis.

They never asked about the model. Never gave me a chance to explain.
Just crossed me off the list.

The irony?
That’s exactly what makes the company so valuable.
The moat they couldn’t monetize is the mission that builds trust, loyalty, and momentum.

If that wasn’t a glaring red flag that we were a mismatch, I don’t know what was.
But now, I see it as a gift.

Because if the gatekeepers of innovation don’t understand what you’re doing, maybe that’s a good sign.
Maybe you’re building something new.

I don’t want a partner who’s looking to extract value.
I want alignment.
I want resonance.
I want to build with people who understand that meaning is the multiplier.

They weren’t partners. They were gatekeepers.
And gatekeepers don’t open doors for business models they can’t comprehend—especially ones that prioritize meaning over margin.

We give 100% of our profits to help mothers in crisis.
That’s not a gimmick. That’s the moat. That’s the heartbeat.

The product—Epsom salts, bath bombs, moments of care—is the vehicle.
The business model is a full-circle act of healing.

That should be the future of commerce.
But to people trained to extract rather than serve, it looks like a risk.

And that’s the real problem.
We’re not just dealing with a business issue.
We’re facing a worldview issue.

The current system rewards speed, cost-cutting, and quick exits.
It calls itself smart—but it can’t see beyond the spreadsheet.

Take Little Gym, for example. A beloved community-first brand, bought by private equity, stripped for margin.
Tiffany Cianci, a franchisee, has been fighting to protect its soul—because some things are too sacred to be optimized.

In the 1980s, I grew up in a world where service wasn’t a strategy—it was a standard.

I still remember reading Be Our Guest from the Disney Institute and handing it to my AutoTrader.com sales team.
Not because it was trendy, but because it reminded us that good business is about emotional value.

We gave such great service to our auto dealers that once—after we messed up a billing issue—a client actually sent me flowers to apologize.
That’s how deep the trust went.

Today, we’ve flipped that script.
Companies are no longer judged by what they give, but by what they can get away with keeping.

In that world, models like mine don’t compute.
Not because they don’t work—but because they can’t be controlled.

That’s when it clicked:
Maybe I haven’t been rejected.
Maybe I’ve just been misaligned.

The reality is, no one from inside the institution is going to be able to help me—because no one from inside the institution can even conceive of how I’m solving systemic root business issues.

But the true builders of the new world?
They’ll find each other.
They’ll recognize the signal.
They’ll build adjacently, not extractively.
Supportively, not suspiciously.

And when that alignment happens?
The old systems won’t stand a chance.

Because the future doesn’t belong to the fastest flippers.
It belongs to the deepest builders.

When you build with meaning first, you don’t give up the right to exit.
You gain the freedom to choose any exit you want.

You draw in aligned capital.
Loyal customers.
Lifelong advocates.

You grow on your own terms.
With integrity.
With resonance.
With the freedom to say no to deals that don’t align—and yes to the ones that serve the mission.

The most powerful business model isn’t built on margin. It’s built on meaning.

And when you build from meaning, you hold the power—not just to grow, but to grow with purpose.
To grow with heart.
To grow for the right reasons.

Not because you’re chasing headlines.
But because you’re building something that matters.

And in doing so, you leave behind more than numbers—
you leave an energetic imprint on this world.

One that outlasts the exit.
Outlasts the applause.
And maybe, just maybe, becomes the blueprint for what business was always meant to be.

What Happens When You Hate the Player and the Game?

by Heather Roberts May 12, 2025 0 Comments

Marketing has always leaned on appearance, emotion, and fantasy. But today, the fantasy has a LinkedIn profile and a matching Zoom avatar.

One company recently revealed they use AI-generated women to message CFOs. They’ve tested which avatars get the most replies—down to the makeup, hairstyle, and the sweet spot of “attractive enough to believe it could be real.”

Many were outraged.

But at Mom Bomb, we believe in asking the deeper question: why does this even work?

Because if someone will take a meeting with an AI woman before they’ll respond to a real one, we might not be mad at the tech.
We might be looking at the deeper distortion in our values.

The future of business isn't just about what's real.
It's about what we respond to.

And that’s worth paying attention to.

You Don’t Have to Go Far to Start Healing

by Heather Roberts May 12, 2025 0 Comments

She told me she’s heading to a luxury wellness retreat in Mexico with her partner — a place where they do stem cell therapy, spa treatments, and full-body healing. Honestly? I’m thrilled for her. She deserves every ounce of peace.

But it also got me thinking.

Right now, I’ve got every dollar and every drop of energy tied up in growing Mom Bomb. I haven’t had a real vacation in years. And this weekend — which was also my birthday — I spent most of it in bed, fighting off a migraine that lasted for days.

Normally, I’d be hard on myself.
But this time, I gave myself permission to pause.

I let myself rest in my cozy bed. I let my cat curl up next to me. And I let my amazing husband take care of everything I needed to feel better — right here at home.

We even created a three-week wellness plan together. Bone broth. Avocado toast. Sunshine. Sleep. Hydration. Just… care. All from my own kitchen and backyard.

Because sometimes?
Healing doesn’t require a plane ticket.
Sometimes the spa is your own space.
The calm is in the choices you make to take care of yourself, right where you are.

You don’t have to go far to start healing.
You just have to start.

This Isn’t Possession. It’s Where Consciousness Is Headed.

by Heather Roberts May 12, 2025 0 Comments

Field-level awareness isn’t mystical. It’s mechanical—and it’s the next frontier of human understanding.

You ever walk into a room and feel the energy change before anyone says a word?

You ever look at someone and instantly know what they’re about to tell you—even if they haven’t opened their mouth yet?

You ever sit across from someone and suddenly feel their panic rise in your chest, or their grief come up in your throat—and you know it’s not yours, but you’re feeling it like it is?

That’s not you being dramatic.
That’s not “empathy” in the soft, overused sense.
That’s a new layer of consciousness activating.
And it’s not mystical.
It’s mechanical.

What you’re experiencing is field-level awareness.
Not thinking about someone.
Not guessing their emotions based on cues.
But actually tuning in to their signal in real time—like an internal radio dial that lands on their frequency without effort.

Some people might call that possession.
But that’s not what this is.

You’re not taking over anyone’s mind.
You’re not hijacking their experience.

You’re doing something more advanced than that:
You’re resonating at their level without leaving yourself.

It’s not about losing boundaries.
It’s about becoming so coherent in your own field that you can read someone else’s without distorting it.

This is what therapists call “co-regulation.”
What mystics call “oneness.”
What artists call “flow.”
What strategists call “knowing your audience.”

Different names, same mechanism.

You’ve felt it in business meetings, during fights, while holding someone’s hand in a hospital bed, while watching someone lie on stage and knowing instantly that their story isn’t true. You’ve felt it when your kid walks in the room and you know something happened at school even if they haven’t said a word.

This isn’t magic. It’s not rare.
It’s just under-explained.

And it’s where we’re headed—if we let ourselves stop performing connection and actually tune to it.

This isn’t possession.
It’s precision awareness.
And it’s the future of how humans will understand each other—whether they know what to call it or not.

References & Further Reading

“The Field of Conscious Awareness” by Diana Isabel Durham
Read more
“Expanding our Awareness of Fields” by Mary Gelinas
Read more
“Consciousness, Awareness, and Presence: A Neurobiological Perspective”
Read more

How We’re Scaling Mom Bomb Without Outside Capital

by Heather Roberts May 08, 2025 0 Comments

When most startups think about growth, they think about hiring, raising money, and expanding overhead.

But at Mom Bomb, we’ve taken a different route.

For the past eight years, we’ve bootstrapped everything—pouring profits back into our company and our nonprofit. We’ve built our operations using systems, not salaries. And we’ve designed our model to scale through alignment, not just acceleration.

Here’s how we’re growing without outside capital:

- Our founders don’t take salaries—we reinvest in the brand.
- Our nonprofit arm raises awareness through grants and corporate sponsors.
- Our team is made up of high-impact experts who believe in the mission.

This approach allows us to move deliberately, make better decisions, and protect our integrity. And when we do eventually raise capital, it will be on our terms—from investors who believe in the long game.

If you want to learn more about our growth journey, mission, or investor model, reach out. We’re always happy to share what we’re building.

51 and Falling

by Heather Roberts May 08, 2025 0 Comments

I didn’t think I’d make it to 51. In my mind, I’ve always been 26. But now that I’m here, the view is different—clearer, messier, more honest.

The first red flag wasn’t metaphorical. It was literal: I kept falling down. One day I almost passed out while driving, just trying to get the car to a safe stop.

Next came the seizures. The misdiagnoses. The neurologists who told me it was all in my head. (And I told them, yes, I know something is wrong with my head. That’s why I’m here.)

I was in physical crisis—but still trying to build a business with someone who turned out to be a literal career criminal. The FBI eventually told me. My body had been trying to tell me a lot sooner.

And yet, I kept going. Because I’d been taught, like so many women, that if you stop, you lose. That rest equals failure. That it’s your job to carry it all.

But now, I’m 51. And I’m calling BS.

We are not the problem. The system is.

And if you’re here, too—maybe falling apart a little, but still standing—you’re not alone.

Why the Stories We Grew Up With Might Be Hurting Us

by Heather Roberts May 06, 2025 0 Comments

The truth is, a lot of our “fairy tales” were never meant to help us heal.

Ever look back on childhood stories and wonder… was that really a happy ending?

Same.

At Mom Bomb, we’re all about helping moms (and families) feel good. But feeling good means more than bath bombs and gift sets—it means clearing out the stories that keep us stuck.

Wait… Peter Pan Was the Villain?

Let’s take a look at some of our childhood classics:

Peter Pan?
A kid who steals other kids away from their families—and kicks them out when they grow up.

Pinocchio?
A puppet who’s told he can only become real if he stops asking questions, never lies, and does everything his “father” says.

These stories may sound magical on the surface. But underneath? They carry heavy messages:

You only earn love through pain.
Growing up is a punishment.
Freedom means losing your voice.

Stories Have Power

The truth is, stories aren’t just for entertainment.
They shape how we see love, motherhood, success—even ourselves.

And when those stories are built on pain, we carry that pain into adulthood. We pass it down, even if we don’t mean to.

But guess what?

We can rewrite the script.

Choose Truth. Choose Healing.

At Mom Bomb, we believe in new myths.
The kind that tell you:

You’re worthy, just as you are.
Love doesn’t have to hurt.
Moms deserve care, rest, and joy.

That’s why we donate 100% of our profits to moms in crisis. And that’s why we make products designed to help you unwind, reset, and remember your worth.

Because real stories—the ones that heal—don’t come from fairy tales.
They come from you.

Living Between Two Worlds

by Heather Roberts May 06, 2025 0 Comments

What it really feels like to build a brand in 2025.

This week, I posted a reply on Twitter that took off—thousands of views, shares, comments. All from a single line I wrote about what it means to become who you are before the world believes you:

“This is quantum mechanics. By becoming what you want to be, even before the evidence shows up, and you do that long enough—reality catches up with your vision.”

It struck a chord.
But just minutes later?

I was on the phone with a banker discussing freight costs and margin compression.

That’s when it hit me—again:
I’m living between two worlds.

The Signal vs. The System

One world speaks in energy, emotion, resonance.
The other speaks in data, profitability, structure.

One rewards clarity of feeling.
The other demands clarity of math.

And if you’re a founder, you’ve likely felt the split.
Because we’re not just selling products anymore.
We’re managing ecosystems of meaning—while also running companies.

At Mom Bomb, that balance is our entire model.
We care about emotional alignment and EBITDA.
We talk about impact and inventory.

And yes—it’s exhausting.

Modern Entrepreneurship Is Nonlinear

You’re expected to be everywhere:

On social, telling the story.
In meetings, closing the deal.
In spreadsheets, proving the math.
In the warehouse, fixing the shipment.
On camera, holding the vision.

No one trained us for this.
But this is the new normal—especially if you're building something that actually matters.

Here's What We’re Learning

If you want to build a brand that breaks through in 2025 and beyond, you need to:

Speak both languages: human and operational.
Feel the market and forecast it.
Stay soft enough to care—and structured enough to scale.

We call this dual fluency.
It’s what allows us to do what we do at Mom Bomb: sell beautiful, natural bath products and give 100% of profits to families in crisis.

We’re not just building a company.
We’re building a system that restores people—at work, at home, and in the world.

Final Thought

If you feel like you’re losing your mind trying to live between these two worlds…

You're not broken.
You’re just early.

This is the new frontier of business:
One part resonance. One part rigor. All heart.

—

Want to follow the journey? Subscribe to our Substack below or check out the products that keep us grounded in the real world—even when our signal is flying high.

[→ Browse Mom Bomb Products]
[→ Subscribe to Our Founder Newsletter]

Why Brands Like Mom Bomb Are Shaping the Future (And Why It Matters to You)

by Heather Roberts April 28, 2025 0 Comments

Something extraordinary is happening in the world of family wellness—and it's not just a gut feeling. It's real. It’s backed by hard data, serious dollars, and undeniable cultural momentum.

Industry giants and private capital groups—the same folks who advise household names like Procter & Gamble and Unilever—are quietly signaling a profound shift: Motherhood, parenting, and home-centered wellness are entering a decade-long boom.

According to insights from The Growth Signal, a staggering $18 billion market wave is rising fast. What’s fueling it? A new generation of parents demanding more: healthier products, deeper values, and companies they can truly trust.

And it’s not just niche reports. The Global Wellness Institute projects that the overall wellness economy will grow from $5.6 trillion in 2023 to $8.5 trillion by 2027—a surge driven by families prioritizing health, clean living, and emotional well-being at home.

Here’s what that means for all of us:
The future doesn’t belong to companies that take. It belongs to companies that give.

Proof Is Already Here

Take a look at what’s happening:

Poppi, a brand of prebiotic sodas, was acquired by PepsiCo for a jaw-dropping $2 billion.
Siete, a family-owned grain-free foods brand, also exited to PepsiCo—for a cool $1 billion.

These brands didn’t just sell products.
They sold connection.
They sold trust.
They stood for something bigger than a SKU number.

In today’s world, emotional alignment is the new brand loyalty.

Conscious Consumers Are Changing the Game

Awareness around ingredient safety is exploding, too. Public figures like RFK Jr. have put a spotlight on the hidden dangers of toxic chemicals in everyday products. As a result, a recent Consumer Reports survey found that 74% of Americans are now actively seeking "clean" products—free of endocrine disruptors, synthetic fragrances, and harmful additives.

This isn’t a trend. It’s a tectonic shift.
And it’s happening across every aisle: food, skincare, household products, you name it.

At Mom Bomb, we’re not scrambling to catch this wave.
We were built for this moment.

Why Mom Bomb Is Different (And Always Has Been)

We don’t just offer bath and body products; we serve mothers and their families across every stage of life.
Our products are all-natural, vegan, made in the USA—and infused with love and integrity.
100% of our profits are reinvested into helping families in crisis through our nonprofit arm.
We’ve created a marketing ecosystem that not only grows our mission but amplifies the reach of other value-driven companies through sponsorships and partnerships.

We’re not a single product play. We’re a “Motherboard”—a platform for scaling relief, care, and wellness wherever it’s needed most.

The Timing Couldn’t Be Better

McKinsey’s 2024 Future of Wellness report notes that wellness is no longer considered a luxury. It's a necessity—especially for millennial and Gen Z parents who are fiercely prioritizing mental health, home environments, and toxin-free living.

In a noisy world where "trust" often feels like a marketing buzzword, Mom Bomb exists as the real deal.
We didn’t jump on a trend. We honored a truth.
And now, the world is catching up.

In Short:

The brands that will thrive in the next decade are the ones that heal, help, and hope—not just sell.

At Mom Bomb, we're not here to ride the wave.
We're here to make the wave.

And we couldn't be more honored to have you with us on this journey toward a cleaner, kinder future.

Behind Every Product Is a Brilliant Team

by Heather Roberts April 27, 2025 0 Comments

Behind every Mom Bomb product is a team fueled by care, creativity, and a mission to help moms in crisis. See why real people create real healing.

From Our First Shelf to Now

by Heather Roberts April 27, 2025 0 Comments

Six years ago, our very first product — a beautiful $20 box of bath bombs — landed on the shelf at Wegmans.
We were proud. We had poured our hearts into it. But the truth is: it didn’t sell.

We didn’t have the right price, the right product, or the right timing.
But what we did have — and what we still have today — was the right mission:
to help moms feel supported, seen, and restored through every stage of life.

Real Experience That Shaped Our Path:
That early misstep could have been the end of our story. Instead, it became the beginning.
A buyer at Nielsen — someone who saw what we were trying to do — pointed out a white space in the market that no one else had noticed:
high-quality, natural Epsom salts that looked beautiful enough to gift and trustworthy enough to use daily.

Most brands overlooked it.
We built an entire company on it.

Because real self-care isn't about chasing trends. It's about meeting real needs with care, integrity, and heart.

Where We Are Today:

Mom Bomb is now in over 1,500 retail locations nationwide.
More than 20,000 stores have expressed interest in carrying our line.
And through it all, we’ve kept our promise:
100% of profits go to help moms in crisis — providing meals, childcare, housekeeping, and direct support when it’s needed most.

What Sets Us Apart:
We’re not just a self-care brand.
We’re a lifeline, built from real experience, professional expertise, and an unwavering commitment to integrity.

Every bath bomb, every bag of salts, every shower steamer you purchase fuels a system of care — one built to lift up families when they need it most.

Thank You for Being Part of This Story:
You aren’t just buying a product.
You’re joining a movement rooted in real compassion, real trust, and real impact.

From our very first shelf to now — we’re just getting started.
And we’re honored to have you with us.

Heather's Signals