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April 28, 2025
Something extraordinary is happening in the world of family wellnessâand it's not just a gut feeling. It's real. Itâs backed by hard data, serious dollars, and undeniable cultural momentum.
Industry giants and private capital groupsâthe same folks who advise household names like Procter & Gamble and Unileverâare quietly signaling a profound shift: Motherhood, parenting, and home-centered wellness are entering a decade-long boom.
According to insights from The Growth Signal, a staggering $18 billion market wave is rising fast. Whatâs fueling it? A new generation of parents demanding more: healthier products, deeper values, and companies they can truly trust.
And itâs not just niche reports. The Global Wellness Institute projects that the overall wellness economy will grow from $5.6 trillion in 2023 to $8.5 trillion by 2027âa surge driven by families prioritizing health, clean living, and emotional well-being at home.
Hereâs what that means for all of us:
The future doesnât belong to companies that take. It belongs to companies that give.
Take a look at whatâs happening:
Poppi, a brand of prebiotic sodas, was acquired by PepsiCo for a jaw-dropping $2 billion.
Siete, a family-owned grain-free foods brand, also exited to PepsiCoâfor a cool $1 billion.
These brands didnât just sell products.
They sold connection.
They sold trust.
They stood for something bigger than a SKU number.
In todayâs world, emotional alignment is the new brand loyalty.
Awareness around ingredient safety is exploding, too. Public figures like RFK Jr. have put a spotlight on the hidden dangers of toxic chemicals in everyday products. As a result, a recent Consumer Reports survey found that 74% of Americans are now actively seeking "clean" productsâfree of endocrine disruptors, synthetic fragrances, and harmful additives.
This isnât a trend. Itâs a tectonic shift.
And itâs happening across every aisle: food, skincare, household products, you name it.
At Mom Bomb, weâre not scrambling to catch this wave.
We were built for this moment.
We donât just offer bath and body products; we serve mothers and their families across every stage of life.
Our products are all-natural, vegan, made in the USAâand infused with love and integrity.
100% of our profits are reinvested into helping families in crisis through our nonprofit arm.
Weâve created a marketing ecosystem that not only grows our mission but amplifies the reach of other value-driven companies through sponsorships and partnerships.
Weâre not a single product play. Weâre a âMotherboardââa platform for scaling relief, care, and wellness wherever itâs needed most.
McKinseyâs 2024 Future of Wellness report notes that wellness is no longer considered a luxury. It's a necessityâespecially for millennial and Gen Z parents who are fiercely prioritizing mental health, home environments, and toxin-free living.
In a noisy world where "trust" often feels like a marketing buzzword, Mom Bomb exists as the real deal.
We didnât jump on a trend. We honored a truth.
And now, the world is catching up.
The brands that will thrive in the next decade are the ones that heal, help, and hopeânot just sell.
At Mom Bomb, we're not here to ride the wave.
We're here to make the wave.
And we couldn't be more honored to have you with us on this journey toward a cleaner, kinder future.
April 27, 2025
Behind every Mom Bomb product is a team fueled by care, creativity, and a mission to help moms in crisis. See why real people create real healing.
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