Mom Bomb Selected for UNFI's UpNext Program, Paving the Way for Unprecedented Growth in the Grocery Channel

January 14, 2025 — Mom Bomb, a mission-driven brand known for its high-quality, better-for-you bath products, is proud to announce its selection into UNFI’s highly competitive UpNext Program. Chosen from an overwhelming applicant pool, this milestone underscores Mom Bomb’s rapid success and growth trajectory in the grocery channel.

UNFI’s UpNext Program is designed to support emerging brands with exceptional growth potential. Mom Bomb’s impressive shelf velocity and consumer loyalty made it a standout candidate. This achievement highlights the brand’s commitment to excellence and innovation, driven by four key factors:

1. Mission-Driven Purpose
   At the heart of Mom Bomb’s success is its unwavering mission: 100% of profits go directly to providing critical services for moms in crisis. These services include meal delivery, laundry assistance, childcare, and housekeeping, ensuring that families receive the help they need during challenging times. This purpose resonates deeply with consumers, fostering trust and loyalty.
2. Tailored Marketing Programs
   Mom Bomb leverages its extensive social media reach of over 50,000 followers and deep expertise in digital advertising to drive on-shelf sales. The company’s innovative marketing initiatives provide unparalleled support to retail partners, ensuring high product turnover and increased consumer engagement.
3. Better-for-You Products
   Unlike national brands that rely on endocrine-disrupting fragrances and other harmful ingredients, Mom Bomb offers natural, safe, and competitively priced alternatives. The brand’s commitment to “better-for-you” formulations appeals to health-conscious consumers, further driving its popularity and success in stores.
4. Innovative Internal Structure
   Mom Bomb’s internal operations are built on a foundation of automation and systemization, enabling the company to scale efficiently. By relying on the expertise of top-tier subject matter specialists, the company has achieved remarkable growth while remaining bootstrapped. This streamlined approach positions Mom Bomb as a model for sustainable and scalable business practices.

“Being selected for UNFI’s UpNext Program is a testament to our mission, our products, and the incredible team behind Mom Bomb,” said Heather, Founder of Mom Bomb. “We are excited to leverage this opportunity to expand our reach and bring relief to even more families in need. The future is bright for Mom Bomb.”

Mom Bomb’s inclusion in the UpNext Program marks a significant step in its journey to revolutionize the grocery channel. With its strong mission, innovative marketing, superior products, and efficient operations, Mom Bomb is poised to set new standards in the industry.

Also in Bath, Body & Beyond