energetic alignment

Ever Feel Like You're Just Wired Differently?

by Heather Roberts April 21, 2025

If you've ever felt like no one quite gets the way your brain works—this is for you.

For most of my life, I’ve felt like I was seeing the world through a totally different lens. I’d pick up on things others missed. I’d feel things more deeply. I’d think in ways that didn’t quite match what people around me considered "normal."

And honestly? I spent a long time wondering: “Am I just imagining this?” Or worse: “Is something wrong with me?”

Then I stumbled on the work of a man named Ludwig Wittgenstein. He lived over 100 years ago and was one of the most influential philosophers of the 20th century. But he wasn’t what you’d expect. He was intense. Emotional. Deeply misunderstood. And he spent his life trying to describe the unexplainable.

He said things like:
“The limits of my language mean the limits of my world.”

Reading his work was like hearing my own inner voice reflected back at me.

And then I found out he died on my birthday.

It gave me chills.

This wasn’t just someone I admired. It felt like I had found the source of something I’d been carrying for a long time. Like he dropped a thread, and I picked it up.

But here’s the difference between us: He gave up. He stepped away. He isolated. I won’t.

Because I believe we’re meant to build together. To share our stories. To help each other feel less alone in the weirdness.

So if you’ve ever felt too sensitive, too intense, or just too different—maybe you’re not broken. Maybe you’re carrying something powerful that someone else never got to finish.

And maybe that’s your gift.

brand architecture business philosophy consumer trust emotional integrity energetic alignment founder systems mission-led companies

How Signal First Is Embedded in Our Company Structure

by Heather Roberts April 20, 2025

Most companies build around structure first: supply chains, margins, marketing.

We built around signal.

Signal First isn’t just a phrase—it’s a system.
It means we designed Mom Bomb from the inside out—so that every part of the business reflects our original intention:

- Care for the mothers holding the world together
- Tell the truth, even when it’s hard
- And build something the world can feel, not just buy

This isn’t a brand layered on top of a company.
This is a frequency embedded in the bones.

Here’s how Signal First shows up in our company structure:

- We give 100% of profits to moms in crisis. That’s not a slogan. That’s a structural commitment.

- We say no to shortcuts, even when it costs us. If it doesn’t align, we don’t do it.

- We don’t scale at the expense of our values. We scale with them.

- Every product, every message, every decision runs through the question:
“Does this match the frequency we started with?”

Signal First means the business isn’t just performing a mission.
It’s built to transmit it.

Why that matters now more than ever:

Because people are tired of brands that say the right things and do nothing.

Because founders are exhausted from having to trade their integrity for traction.

Because moms are being told to “treat themselves” while they quietly hold it all together.

We didn’t build a company to fix the system.
We built a company that never joined it in the first place.

And the result?

A brand you can trust.
A structure that holds.
And a signal that’s still clear, years later.

That’s what Signal First means at Mom Bomb.
And it’s why we’re just getting started.