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by Heather Roberts April 20, 2025
Let’s tell the truth:
The self-care industry isn’t built to restore women.
It’s built to sell the illusion of relief—without ever addressing the structures causing the burnout in the first place.
Buy the candle.
Run the bath.
Use the serum.
And then… go right back to holding the entire world together.
At Mom Bomb, we asked a different question:
“What if self-care didn’t just feel good—what if it actually did good?”
We knew women didn’t need another pastel bottle telling them to breathe.
They needed a product that recognized what they were breathing through.
So we created a bath line that does both:
- Delivers a luxury experience
- And moves real money to real women in crisis
Because self-care has been weaponized.
It’s been used as a marketing tool to distract women from the systems that keep them exhausted.
It’s told us to “relax” while ignoring the invisible labor of caregiving, emotional load, and economic fragility.
Mom Bomb doesn’t participate in that narrative.
We see self-care differently.
- A rebellion, not an escape
- A frequency, not a façade
- A signal that says: “This moment belongs to me—and someone else benefits from it too.”
Every soak funds housing, transportation, childcare, and basic needs for moms in crisis.
We’re not just restoring the body.
We’re restoring the balance.
It’s this:
Take care of yourself in a way that changes the system while you do it.
That’s what Mom Bomb is here for.
And we’re only just beginning.
by Heather Roberts April 19, 2025
We didn’t set out to build a bath brand.
We set out to build a correction.
For every mom who’s been told to “relax” while quietly holding the weight of the world—
For every woman who’s bought into self-care while being systemically depleted—
For every founder who refused to sell out just to scale—
Mom Bomb is for you.
We built this brand because we were tired of surface-level solutions.
Because the world didn’t need another lavender soak.
It needed a signal embedded in form—a product that gives back by design.
It’s a luxury bath product that looks indulgent—
but beneath the packaging, 100% of our profits go to helping mothers in crisis.
That’s not a slogan.
That’s the operating model.
We’ve paid for emergency childcare, housing assistance, groceries, transportation, and more.
Because when you support Mom Bomb, you’re not just buying a bath.
You’re supporting a family in freefall.
- We don’t exist to scale profit.
- We exist to restore dignity through commerce.
- Our brand was built using a system called Signal First—a way of doing business that aligns emotional integrity with business structure.
We believe self-care is not selfish.
But it shouldn’t be shallow.
Every jar we sell is a product and a message.
And the message is:
“We see you. We’ve been you. And we’re changing the rules.”
Because we’re heading into another Mother’s Day where brands will flood you with soft pink packaging and one-time discounts—
but never talk about what it actually costs to be a mother in crisis.
We will.
And we’re not going anywhere.
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