cause marketing

Let’s get this out of the way first: 
Yes, we really give 100% of our profits.
No, it’s not a gimmick.
And no, it’s not a feel-good side project.
It’s the core of why Mom Bomb exists.

We weren’t built to chase scale.
We were built to redirect it.

Because when you look around at most consumer brands—especially in the bath and beauty aisle—you’ll see products marketed as “empowering,” “ethical,” or “inspired by women”…
but very few are actually doing something for the women they claim to represent.

So we changed the model.

We flipped the funnel.
Instead of asking how much we could extract from the customer,
we asked:
“How much relief can this product deliver?”

Every purchase of a Mom Bomb product sends money directly to moms in crisis—moms who need emergency childcare, groceries, transportation, housing, medical advocacy, and more.
No strings. No red tape. No PR stunt.

Why 100%?

Because moms don’t get partial emergencies.
So we don’t give partial help.

The truth is, if you’re a mom in crisis, you don’t need a portion of proceeds or a quarterly donation drive.
You need actual assistance—now.
That’s what we built.

But… how do you survive as a business?

We get this question all the time.
And the answer is: we run lean.
We’re founder-led.
We’re mission-backed.
And we believe that if you build with the right signal, the world will start to tune in.

The truth is, we’re not trying to become the next giant CPG brand.
We’re trying to build a new system—where a consumer product can simultaneously care for the customer and restore dignity to the people the economy has forgotten.

Why this matters right now

Because Mother’s Day is coming. 

And while every brand will be offering bundles and discounts, 

we’re offering a better system.

A system that says: 

“We see you. We’ve been you. And we’re here to help.”

You don’t have to choose between gifting something beautiful and doing something meaningful.

With Mom Bomb, you get to do both.