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by Heather Roberts April 20, 2025 0 Comments
Letās tell the truth:Ā
The self-care industry isnāt built to restore women.Ā
Itās built to sell the illusion of reliefāwithout ever addressing the structures causing the burnout in the first place.
Buy the candle.Ā
Run the bath.Ā
Use the serum.Ā
And then⦠go right back to holding the entire world together.
At Mom Bomb, we asked a different question:Ā
āWhat if self-care didnāt just feel goodāwhat if it actually did good?ā
We knew women didnāt need another pastel bottle telling them to breathe.Ā
They needed a product that recognized what they were breathing through.
So we created a bath line that does both:Ā
- Delivers a luxury experienceĀ
- And moves real money to real women in crisis
Because self-care has been weaponized.Ā
Itās been used as a marketing tool to distract women from the systems that keep them exhausted.Ā
Itās told us to ārelaxā while ignoring the invisible labor of caregiving, emotional load, and economic fragility.
Mom Bomb doesnāt participate in that narrative.
We see self-care differently.
- A rebellion, not an escapeĀ
- A frequency, not a faƧadeĀ
- A signal that says: āThis moment belongs to meāand someone else benefits from it too.ā
Every soak funds housing, transportation, childcare, and basic needs for moms in crisis.
Weāre not just restoring the body.Ā
Weāre restoring the balance.
Itās this:
Take care of yourself in a way that changes the system while you do it.
Thatās what Mom Bomb is here for.Ā
And weāre only just beginning.
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